REDCOM Design & Construction Senior Vice President Guests On Construction Leadership Show
Sam Rockaway outlined the company's growth strategies and shared key insights on effective leadership
- Newark, NJ (1888PressRelease) May 16, 2025 - Sam Rockaway, Senior Vice President of Sales at REDCOM, was recently a guest on the ‘People-First Builders Podcast’. REDCOM Design & Construction specializes in commercial design-build engineering, architecture, and construction.
During an in-depth conversation with Host Fletcher Wimbush, Rockaway shared how the supportive team and empowering environment around him played a key role in his growth—and how he, in turn, contributed to REDCOM’s success. “We take projects from concept to completion…The team made it so easy for me…They would essentially teach me. They were motivated; they really allowed me to flourish.”
Additionally, Rockaway highlighted REDCOM’s strategic approach, which played a pivotal role in the company’s success and rapid growth. “We hired four to five coaches at the same time and they helped different departments. We went from two leads to one hundred leads pretty quickly.” He added, “We cultivated and documented a sales process, and when I hire someone new, I walk them through the sales process…We implemented all of that and monitored it and adjusted it along the way.”
In closing, Rockaway offered strategic guidance for peers across the industry. He stated, “Understand your overhead, your direct and indirect costs. In this industry, it's very important to understand that. I would also say documenting your sales process is another key task that should be done. Learning to say ‘no’ to prospects is okay. If we take the jobs that aren't right for us, we aren't able to take the jobs that are right for us.”
According to Ryan Teicher, REDCOM CEO, “Sam’s dedication to refining our sales process and mentoring others has played a major role in the company’s evolution and long-tern success. He sees his team as a true investment and is dedicated to their individual success as well as the company’s performance as a whole.”
To listen to the episode in its entirety, please click here: bit.ly/3Z7hLBO For more information, please contact Katharine Serra at katharines ( @ ) redcomllc dot com or 646-714-1382 dot
ABOUT SAM ROCKAWAY:
Sam Rockaway is Senior Vice President of Sales at REDCOM. Sam has over 30 years of sales and entrepreneurial experience, successfully founding and selling private businesses before transitioning to the construction industry. At REDCOM, Sam has contributed significantly to the firm’s growth and diversification. His unique background and knowledge of multiple aspects of commercial construction set him apart in the industry. Sam combines his understanding of commercial real estate development, site selection, and construction methods with a nuanced understanding of client needs to solve problems and identify opportunities. He is expert at building relationships and shaping project scope and focus to drive client value.
Sam has a BS in Accounting from Fairleigh Dickinson University and holds a New Jersey real estate license. Sam is a member of NAIOP and NJ CAR professional associations.
ABOUT REDCOM:
REDCOM is an award winning, full-service commercial architectural design, engineering, and commercial contracting company operating in New Jersey and the surrounding areas since 1982.
REDCOM can take a project from concept to completion, offering comprehensive services that encompass every stage of a project. With its experienced team of professionals, REDCOM provides creative solutions that exceed industry standards.
ABOUT PEOPLE-FIRST BUILDERS:
People-First Builders is a podcast dedicated to spotlighting the transformative leaders of the construction industry—those who build more than just structures; they build teams, culture, and enduring legacies. Hosted by seasoned podcaster Fletcher Wimbush, the show features insightful conversations with exceptional CEOs and industry visionaries who prioritize their people, drive innovation, and redefine leadership in construction.
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