R&M to Participate as Bronze Sponsor of DatacenterDynamics Qatar Conference and Exhibition

Top Quote Leading cabling vendor will exhibit its range of data center solutions including the newly launched Automated Infrastructure Management system at the event. End Quote
  • (1888PressRelease) September 16, 2013 - DUBAI, United Arab Emirates: In its continued effort to firmly establish itself as the leading vendor of passive infrastructure solutions for data centers in the Middle East, Swiss structured cabling specialist, Reichle & De-Massari (R&M) today announced its participation and sponsorship of the DatacenterDynamics Conference and Expo taking place in Doha on 23 September, 2013. The company will use the event as a platform to highlight its soon-to-be-launched 'R&MinteliPhy' Automated Infrastructure Management (AIM) solution as well as innovations specifically customized for the requirements of the Middle East data center market.

    "Qatar is one of the most promising markets in the Middle East. The government has committed to spending 87% of the GDP on infrastructure projects and this massive investment is reflected in the volume of business we are doing in the country," said Jean-Pierre Labry, Executive Vice-President of R&M Middle East, Turkey and Africa.

    He continued, "R&M is now one of the strongest players in the regional data center market. We currently have a significant number of ongoing data center projects which include high profile implementations in Qatar. Our references include government organizations, banking, defense, petrochemical and education. This conference will give us the opportunity to further raise our profile and let organizations know that we have the solutions to match their requirements and the expertise and commitment to meet and exceed their expectations."

    Recognizing that one of the complexities in building large data centers is the efficient management of the physical cable connections, R&M has introduced its revolutionary R&MinteliPhy AIM retrofittable solution to the Middle East. The system manages documentation, inventory, support in error recovery and automatic detection of switches and end devices. In addition, it offers unmatched investment protection through its ability to be fitted to existing R&M cabling architectures in retrospect. A number of Middle East enterprises have expressed interest in the solution and R&M reports the first order of R&MinteliPhy has already been placed by one of the largest petroleum companies in the region.

    At DatacenterDynamics Qatar, the structured cabling vendor will also highlight its portfolio of data center solutions. These include modular cabinet and distributor systems, the MPO module HD family, 12fiber MTP trunks, the fiber module HD family, the patch panel family, R&MinteliPhy Monitor, space-saving raised floor solutions and high-density cable management systems which provide a platform for the entire network infrastructure. R&M has also addressed the issue of physical infrastructure security. Its cabling systems offer plug-in and plug-out protection as well as risk mitigation though efficient colour coding. These systems are covered by a unique 5 year product warranty, 25 year system warranty and a life-long application warranty.

    R&M maintains a physical sales and technical presence in Qatar and in each of its critical regional markets. The company has already expanded its business by leveraging a channel driven approach and will look to establishing new partner relationships at the event. Mr. Labry said, "Our channel is the critical link between the end-customer and us which is why we invest heavily in training."

    In addition to bring together the leading vendors, channel organizations and stakeholders from the Middle East data center market, the DatacenterDynamics event features in-depth case studies and path breaking best practice sharing sessions so that attendees can learn the finer points of datacenter management. As a bronze sponsor, R&M will ensure that top members of its regional executive and sales teams are present at the event.

    About Reichle & De-Massari (R&M)
    Reichle & De-Massari AG (R&M, www.rdm.com) develops and manufactures passive cabling solutions for communication networks. With high-quality copper and fiber optic cable products, R&M has gained the reputation of a leader in quality. The company has established its own marketing organizations in 30 countries, grouped into eight sales regions. R&M achieves around two thirds of its sales abroad. Every year the company invests 5% of sales in research and development. R&M is one of the 500 largest companies in Switzerland and currently has a workforce of over 700 employees. The company is wholly owned by the Reichle family and is run as an independent family-owned company.

    More information is available at www.rdm.com/meta

    Marketing Contact:
    Sandrine Prat
    Marketing & Communication Manager
    Regional Office- Middle East & Africa
    Reichle & De- Massari MEA
    PO Box 54281
    Dubai Airport Free Zone K09/K10
    Dubai U.A.E
    Tel: + 971 4 236 87 61
    Fax: +971 4 236 87 62
    Email: sandrine.prat ( @ ) rdm dot com

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