R&M to Participate as Associate Sponsor of DatacenterDynamics Conference and Expo in Dubai

Top Quote Swiss cabling specialist sees the 8th Annual DatacenterDynamics Dubai conference as an ideal platform to generate awareness about its new data center solution offerings. End Quote
  • (1888PressRelease) May 16, 2013 - DUBAI, United Arab Emirates: Reichle & De-Massari (R&M) Middle East, Turkey and Africa, the Swiss structured cabling specialist, is increasing its focus on the fast growing data center market in the Middle East. The company today announced its participation as an associate sponsor in the upcoming DatacenterDynamics Dubai conference and expo which will be held on 27th May, 2013 at Madinat Jumeirah. The company is targeting growth across the Middle East and will also participate as a bronze sponsor of the DatacenterDynamics events which are scheduled to be held in Doha in September 2013 and in Saudi Arabia in December 2013.

    Martin Reichle, Owner of R&M and Member of the Board of Directors as well as Richard Eichhorn, R&M Chief Sales Officer, will also visit the exhibition. The cabling vendor is set to launch R&MinteliPhy next month and sees the DatacenterDynamics conference as an ideal platform to generate awareness about this revolutionary data center Automated Infrastructure Management (AIM) solution.

    "R&M has had a very strong start to the year with the expansion of our regional presence into Turkey. The data center market has consistently proven to be one of the key sectors driving our growth," said Jean-Pierre Labry, Executive Vice-President of R&M Middle East, Turkey and Africa. "R&M is a leading manufacturer of Swiss quality modular cabling solutions that enhance the performance, efficiency, reliability, maintenance and lifespan of data centers."

    "Through our participation in the DatacenterDynamics conference, we hope to speak to customers and inform them about our various data center cabling solutions. Furthermore, attending such an event advances our understanding of the regional cabling market. This knowledge is what helps us identify and develop the best solutions which cater to local requirements," said Mr. Labry.

    One of the complexities in building large data centers has been the efficient management of all the physical cable connections. R&M intends to eliminate this difficulty and simplify cable management with its soon-to-be-launched R&MinteliPhy AIM retrofittable solution. The system manages documentation, inventory, support in error recovery and automatic detection of switches and end devices.

    R&M currently offers the most comprehensive portfolio of data center solutions. These include modular cabinet and distributor systems, space-saving raised floor solutions and high-density cable management systems which provide a platform for the entire network infrastructure. The cabling vendor has also addressed the issue of physical infrastructure security. Its cabling systems offer plug-in and plug-out protection as well as risk mitigation though efficient colour coding.

    In addition, the company provides a three-tier warranty program which includes a 5 year product warranty, 25 year system warranty and a life-long application warranty. R&M partners play a significant role in this program as the warranty is granted by certified partners who belong to the R&M Qualified Partner Program (QPP). Highlighting the role of its channel partners, Mr. Labry said, "The DatacenterDynamics expo is an excellent networking opportunity that will help us build new relationships that will strengthen our channel in the region."

    DatacenterDynamics is the world's leading peer-led data center conference and expo. The 8th edition in Dubai aims to further assist the community in exchanging ideas, accessing market knowledge and launching new initiatives. The conference will feature presentation on key data center topics and networking sessions between the region's top data center solutions providers.

    About Reichle & De-Massari (R&M)
    Reichle & De-Massari (R&M) develops and produces passive cabling solutions for communication networks and has established itself as a leading producer of high quality copper and fiber-optic solutions. The company has set up its own sales organizations in 30 countries and these are streamlined into seven sales regions. Around two thirds of R&M's sales revenue is generated abroad. In 2011 sales reached CHF 189.4. More than 5% of sales revenue is invested in research and development every year. R&M is ranked one of the 500 leading companies in Switzerland and currently employs approx. 600 people. The company is wholly owned by the Reichle family and is managed as an independent family business.

    More information is available at http://www.rdm.com

    Marketing Contact:
    Sandrine Prat
    Marketing & Communication Manager
    Regional Office- Middle East & Africa
    Reichle & De- Massari MEA
    PO Box 54281
    Dubai Airport Free Zone K09/K10
    Dubai U.A.E
    Tel: + 971 4 236 87 61
    Fax: +971 4 236 87 62
    Email: sandrine.prat ( @ ) rdm dot com

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