Prologix Wins Prestigious 'Partner of the Year: Mid-Market Category' Award at Avaya PartnerConnect Event

Top Quote Leading MEA systems integrator honoured at regional event that was attended by over 600 of Avaya's channel partners. End Quote
  • (1888PressRelease) November 29, 2013 - Dubai, United Arab Emirates - Prologix, a leading IT and telecom systems integrator in the Middle East and Africa, was named Avaya's 'Partner of the Year: Mid-Market Category' at the PartnerConnect Conference held in Atlantis, Dubai on 21 November, 2013. Prologix, having achieved Avaya's highest certification level, is one of the vendor's select 'Platinum' Partners in the region. The system integrator was presented the award in recognition of its technical expertise, strategic sales momentum and effectiveness in the delivery of complex large-scale Unified Communications (UC) solutions based on Avaya's industry leading technologies, to mid-market customers in the region.

    "We are extremely proud to be honoured at such a prestigious event. This has been another tremendously successful year in which we have managed to grow our business with Avaya by leaps and bounds," said Faisal Tromboo, Commercial Sales Director at Prologix. "Our commitment in this close relationship is pivotal to our ability to serve our customers in the region. We work closely with Avaya to maintain our high level of expertise and this allows us to deliver comprehensive communications solutions that meet and exceed customer expectations."

    Prologix is a leading integrator of best-in-class communications technologies. In the last 12 months, the company has been highly effective in converting sales leads into new customer wins. For a reputed government entity in the education sector, Prologix successfully delivered a centrally monitored and controlled telephony solution for connectivity of 22 schools. This system now provides staff with control of conferencing, messaging, administration and access to personal contact information.

    In another major project, Prologix implemented a data networking and switching solution for Amana Contracting and Steel Buildings which enabled convergence of both voice and video communications. During implementation, Prologix leveraged its technical skillset to integrate the solution with the company's existing communications and business applications including Microsoft Exchange and Fax server. The system has also advanced productivity in the organization by allowing top management to uses soft phones embedded in their personal smart-devices for easy and secure access. In addition to these, Prologix has delivered high-quality Avaya mid-market solutions to over 25 customers in the region spanning diverse industry verticals that include education, finance and insurance, logistics, hospitality and construction.

    "Prologix remains strongly dedicated to the 'Relentless Pursuit to Win' which has been the theme of our PartnerConnect series of events. The Partner of the Year for Midmarket segment award recognizes our best-performing channel partners and commends their ability to drive sales by providing customers with solutions that deliver increased efficiency and competitive advantage. We congratulate Prologix on this award and look forward to deepening this engagement for even greater success," said Mr. Hemant Bhartia, Channel Manager for Avaya, UAE.

    The Avaya PartnerConnect conference in the UAE hosted more than 600 of the vendor's partners and will be followed up by events in Saudi Arabia, Turkey, Africa and India. The purpose of the conference is to identify tangible market opportunities to address business needs in the region's midmarket, networking, unified communications and vertical industry sectors. The Avaya Business Partner Awards, which were announced at the event, recognize channel partners for market growth and achievements during 2013.

    About Prologix
    A veteran and trusted provider of IT Systems Integration in the Middle East, Prologix LLC reinvented itself by introducing its value-added distribution arm, Prologix Distribution in 2006 in order to cater to the increasing demand in the region for niche solutions especially in the fields of RF, Microwave, Wireless and Networking and Test and Measurement. Headquartered in Dubai, the company has branches across UAE and other gulf nations as well as India and Africa. The strategic and aggressive new alliances with the market leaders across globe has resulted in accelerated growth for Prologix LLC, which now boasts of an extensive portfolio of products, solutions extending to managed services, and various other client offerings. With the new empowerment and strong industry experience, the company is now committed to deliver service with unmatched quality and value to its broad network of channel partners and customers.

    Prologix Distribution maintains strong emphasis on technologies and solutions which are tailored to key verticals like finance & banking, government, oil & gas, healthcare, hospitality, education, aviation, and others in the region. The company regularly identifies and introduces to the market technology solutions which help meet the specific IT needs of the region. For more information, visit &

    Contact :
    Mr. Faisal Tromboo
    Commercial Sales Director, Prologix
    Email: faisal ( @ ) prologixme dot com
    Contact: +97155 107 0313

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