Pride Family Brands Culminates Year-Long Process with Introduction of Multiple Collections, Enhanced Marketing Materials and Showroom Redesign for 2013 Casual Markets

Top Quote During the 2013 Casual Furnishings Markets in July and September, attendees in Pride Family Brands' showroom, 1576-Merchandise Mart, will experience the unveiling of the results of a process begun nearly one year ago. End Quote
  • (1888PressRelease) July 19, 2013 - Within a totally relocated, redesigned and accessorized showroom, Pride Family Brands, award-winning designer and manufacturer of luxury cast aluminum outdoor furniture, will display a total of five new collections and hundreds of innovative products. Enhanced marketing materials, also the result of months of concentrated work, will be presented to its retail partners by the luxury manufacturer.

    "This year, Pride Family Brands spent significant time and resources throughout the year to provide an amazing showroom, product line and marketing tools unlike anything else in the market," said Steve Lowsky, president, Pride Family Brands. "Retailers attending the Preview Market will be met with the results of a design, manufacturing and marketing process that began following last year's market and culminates with the presentation of a luxury casual vision from Pride." Since October of 2012, Pride Family Brands has undertaken a total relocation and revamp of its showroom within the Merchandise Mart, designed five new diverse collections representing a tremendous number of innovative skus and ground-breaking marketing materials.

    The new collections to be unveiled at the upcoming markets highlight luxury looks with an integration of multiple design styles and motifs. The Telluride Collection, inspired by a combination of natural southwestern influences and popular classical elements, is among Pride's latest designs. Regal grandeur and romance are exhibited in Pride's English Garden Collection. Based on the inspiration of luxury homes of Europe, The Chateau Collection will debut with traditional features incorporating classic lines, crowning yet casual elements. Delivering high end retro styling, Pride's Enzo Collection features vintage inspired shapes, curves and flowing elements. The Dumont, which is proving to be a collection without peer, offers a surprising juxtaposition of strong contemporary lines in contrast with vintage woven aluminum details

    "We have spent the time since the last market working to create what we feel are designs and marketing tools that will again position our company and the industry we continue to represent as leaders in the world of design," said Lowsky.

    Also to be presented during the market are the latest marketing materials and promotional programs for Pride Family Brands' retail partners. The marketing materials are a part of the manufacturer's recent association with a national design and marketing firm, Angstrom Graphics, which Pride Family Brands tapped for printed materials, photography, and interactive marketing. All new photography and literature will be unveiled featuring interactive components to provide product engagement. Catalogs will include embedded QR coding to activate videos for product features and how-to's. A co-sponsorship consumer advertising campaign will also be introduced to retailers.

    The Collections and materials will be on display at Pride Family Brands' new showroom #1576 at the Chicago, Ill. Merchandise Mart during the ICFA Preview Market, July 16-18, 2013 as well as during the International Casual Furniture and Accessories Market being held September 17-20, 2013.

    For more information about Pride Family Brands and their distinguished lines of casual furniture visit or contact 954-735-9800.

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