Prema Sagar of Genesis Burson-Marsteller to Join Esteemed List of Speakers at 20th Public Relations World Congress in Dubai

Top Quote Prema Sagar principal and founder of Genesis Burson Marsteller joins the esteemed list of speakers at the 20th Public Relations World Congress in Dubai. End Quote
  • (1888PressRelease) March 08, 2012 - Genesis Burson-Marsteller, South Asia's leading integrated communications firm specialising in public relations, public affairs and digital marketing services, announced today that Prema Sagar, Founder and Principal, will be participating in the 20th Public Relations World Congress (PRWC) to take place March 13-15, 2012 at the Grand Hyatt Dubai (

    Sagar will join a venerated list of speakers including the pioneer of public relations and founding Chairman of Burson-Marsteller, Harold Burson. In a survey conducted by PRWeek, the industry's foremost periodical, Burson was described as "the century's most influential PR figure." Burson, who brings over 65 years of industry leadership, is a singular figure in the world of public relations, having won numerous industry honours, supporting an array of organisations and charities, and serving as a mentor to countless communications professionals.

    "I look forward to participating in this wonderful event that draws on the knowledge and experience of so many respected thought leaders from around the world," stated Sagar. "It's an opportunity to share and gain perspective on the latest trends and best practices from the best in the field."

    Sagar will be joining an expert panel of public relations professionals scheduled to speak on Wednesday, March 14, 2012 at 2:00 pm (GST). The theme of the panel is Public Relations in an age of Dialogue: Opportunities and Challenges. Also invited to speak are Lord Tim Bell, Chairman, Chime Communications; Dr. Herbert Heitmann, Executive Vice President, External Communications, Royal Dutch Shell plc; Khalid Al-Maeena, Editor at Large Arab News and former head of Saudi Public Relations Company and Richard Linning, IPRA President 2011.

    Over 500 professionals from over 35 different countries are expected to attend this year's event taking place for the first time in the Middle East. Sunil John, Chairman of the PRWC Organising Committee and Chief Executive Officer of ASDA'A Burson-Marsteller expressed his excitement about the upcoming event. "We are thrilled Prema is able to join what is shaping up to be an incredibly strong lineup," he said. "I look forward to welcoming industry colleagues to this part of the world where together we can assess and discuss the myriad challenges our industry is facing, not only here in the Middle East, but around the globe."

    About Genesis Burson-Marsteller

    Genesis Burson-Marsteller is South Asia's leading integrated communications firm specialising in public relations, public affairs and digital marketing services. The firm has seven offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its evidence-based strategy, strategic counseling, innovative execution and strong focus on measurement of results.

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    About IPRA

    IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. The Association aims to develop open communication and the ethical practice of Public Relations.
    IPRA fulfills this aim through networking opportunities, its codes of conduct and intellectual leadership of the profession. IPRA is the organiser of the Golden World Awards for Excellence - PR's global awards scheme.

    With over 50 years of experience IPRA, recognized by both the United Nations and UNESCO, is now present throughout the world, wherever Public Relations is practiced. For more information please visit:

    About IPRA-GC:

    The Gulf Chapter of the International Public Relations Association is a not-for-profit organisation and the largest association of Public Relations professionals from both the client and agency sectors. The Chapter operates through active Country Chapters in each of the six Gulf countries and is by far the only association that focuses on the needs of Gulf and Arab Nationals and their professional knowledge and growth requirements.

    The Chapter, through an active annual workshop calendar, brings renowned speakers and professionals from within its fold and from the international arena to share best practices with its membership. For more information please visit:


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