Pratham UK Announced As New Charity Partner For Upcoming Bollywood Auction

Top Quote New Charity Partner: Pratham UK. Helping India's 100 million illiterate children. Vintage Bollywood Memorabilia auction - Friday 29 November. Two auction lots and a percentage of sales donated to Pratham UK. End Quote
  • (1888PressRelease) November 09, 2013 - Conferro Auctions are proud to announce their partnership with Pratham UK, as part of their commitment to helping provide basic literacy to India's 100 million illiterate children. The partnership will see the sale of two lots donated to Pratham at Conferro's upcoming Vintage Bollywood Memorabilia auction, on Friday 29 November at the Westbury Hotel. A percentage of all sales achieved at the auction will also be donated to the charity.

    Through its Read India campaign which began in 2008, Pratham has now reached over 35 million children across 17 Indian states. Pratham improves literacy and arithmetic skills, protecting vulnerable children from child labour and providing young women with the opportunity to return to school.

    Conferro's Founder Sharan Seth says, "I am delighted to be partnering with Pratham UK and helping to make a real difference to the lives of millions of illiterate children across India. It is partnerships such as these that raise awareness of the importance of education and help underprivileged children in India avoid a life of poverty and destitution".

    Pratham UK's Executive Director Vinati Sukhdev adds, "Over 100 million children across India are affected by illiteracy, which can condemn them to a life of poverty. This important partnership will help fund our projects in India, improving the literacy and arithmetic skills of primary and secondary school children. It is partnerships like these that can have a life-changing impact on the futures of Indian children".

    Listings information

    Conferro Auctions | Vintage Bollywood Memorabilia auction

    Public viewing

    Thursday 14 November (13:00 - 18:00)
    Friday 15 November (11:00 - 18:00)
    Thursday 28 November (11:00 - 18:00)
    Friday 29 November (11:00 - 14:00)

    Bollywood retrospective | A journey through 100 years of Indian cinema | Talk & Tour (30
    Friday 15 November (12:00 - 12:30, 15:00 - 15:30, 16:00 - 16:30, 17:00 - 17:30)
    Thursday 28 November (12:00 - 12:30, 15:00 - 15:30)
    Free admission. Limited availability. Book with: Ashta Doyle: ashta ( @ ) curzonpr dot com | +44 (0)20 7399 2435


    Friday 29 November (14:00 - 18:00)
    Auction Registration (14:00)
    Auction Start (15:00)
    Auction End (18:00)


    Westbury Gallery, Westbury Hotel, Conduit Street, London, W1S 2YF
    Nearest tube stations: Bond Street, Oxford Circus, Piccadilly Circus

    For general enquiries please contact Shivani Mehra: shivani ( @ ) conferroauctions dot com

    Notes for Editors:

    About Conferro Auctions
    Conferro Auctions is a new London-based auction house specialising exclusively in Indian art and collectables. Conferro brings rare and unique items of Indian cultural heritage to an international market. As an authority on Indian art and collectables, Conferro Auctions aims to strengthen the cultural ties between India and the global market. They lead existing and new collectors alike, into a burgeoning marketplace. Showcasing regional Indian art and collectables of the finest quality, Conferro's establishment heralds a new era for the Indian art market. Passionate about preserving India's rich cultural heritage for future generations, Conferro Auctions brings to London, art and collectables from one of the world's oldest civilisations.

    About Sharan Seth | Founder & Director
    Sharan Seth was born in New Delhi. He graduated with a Bachelors of Commerce from Delhi University and went on to complete a Masters in Finance and Management at the University of Essex. Seth is an art consultant who specialises in acquisitions and development of art banks, including purchasing Indian heritage works by Syed Haider Raza and Hemendra Majumdar. In his spare time, Seth collects Indian artefacts including one of his most treasured collections: old coins from the time of Akbar the Great, the third Emperor of the Mughal Dynasty in India. Seth is also an avid supporter of charity, contributing to the work of the Blind Relief Association - a school for the blind in New Delhi, India.

    About Pratham | Charity Partner
    Pratham, which means 'First' in Hindi was founded in 1994 in Mumbai by UNICEF to help provide basic literacy to India's 100 million illiterate children. Through its Read India campaign which began in 2008, Pratham has now reached over 35 million children across 17 Indian states. Pratham is a grassroots based NGO and works with young people, village communities, governments, corporates and volunteers to provide a model that is economic, scalable and does not replicate government infrastructure. Pratham UK supports and fundraises for development interventions including improving literacy and arithmetic at primary and secondary level, protecting vulnerable children from child labour and providing greater opportunities for young women to return to school. For more information visit:

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