PlayBee See Record Growth During Tough Times

Top Quote Durham based PlayBee have seen record growth over the last year despite the British economy still being deep in recession. With rabbit vibrators and other toys becoming less of a taboo subject, it would seem like boom time for the adult toy boutique. End Quote
  • (1888PressRelease) November 04, 2010 - Following last year's buy out by online marketing firm Spitfire Media, the company has seen month on month growth and things don't look like slowing down any time soon.

    The bid to buy PlayBee, known for its large range of g-spot vibratorsand other sex toys, was fiercely contested by a number of organisations all keen to turn a profit in a sector that has grown with the recession.

    Payton Gray, managing director of Spitfire Media said "With more and more people staying at home due to the troubled financial times that we are having, it makes sense that this has resulted in more and more people staying in on a night and making their own entertainment."

    The company growth has seen an increase of 50% in their staffing and with no signs of a slowdown, this number looks set to grow.

    Amiee Gaines of PlayBee and newly appointed sales manager, said "The company has always had one driving goal, not just to turn the biggest profit but to offer the best customer service experience possible. At PlayBee our biggest value is our loyal customer base. We treat our customers with respect and as we would a friend, which is why we consistently see a customer re-engagement level of around 60%. With more staff we have been able to spend more time with each customer, meaning we can spend more time building bonds."

    Spitfire Media was incorporated as a limited company in 2010 after many years trading as a sole-trading company. One of their first acquisitions was PlayBee followed by a number of other highly trafficed advertising websites.

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