Phobio's Salepoint Mobile Trade-in for Wireless Retailers Now Integrated with B2B Soft's Wireless Standard Retail Management Platform

Top Quote Handset Trade-In Services at the Wireless Standard Point-of-Sale Bring Increased Store Traffic, Greater Customer Retention and Added Revenue for Retailers. End Quote
  • (1888PressRelease) February 19, 2014 - B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce a new partnership with Phobio, a mobile trade-in provider to the wireless industry. Phobio's Salepoint trade-in service is now integrated with B2B Soft's Wireless Standard Retail Management Platform. Wireless dealers can now instantly access and offer their customers Phobio's full range of device trade-in services including Backspace Data Wiping for immediate in-store credit.

    B2B Soft's Wireless Standard Retail Management Platform has been adopted by more than 6,000 wireless dealers and master agents as the industry's premiere solution. With seamless point-of-sale transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence, the comprehensive platform assists retailers in running their businesses more efficiently, effectively and profitably.

    By instantly offering customers compensation and trade-in credit for their used mobile devices directly at the Wireless Standard point of sale module, dealers can help customers reduce e-waste by recycling while generating an additional revenue stream in the process. The trade-in service increases store traffic, customer retention while opening new opportunities for cross selling.

    Phobio provides competitive trade-in values for over 3,000 devices and its requirements for granting top-value, "working" condition trade-in on a device are far more forgiving than those of other trade-in programs. If the device powers on and has no water or physical damage then it's considered a "working" device and eligible for the top trade-in value. The program also offers compelling trade-ins for damaged and dead devices.

    Customers and dealers alike enjoy the peace of mind Phobio's Backspace Data Wiping provides. Any possible existing personal data is wiped in under 30 seconds, at the point-of-sale, with the device restored to its factory settings and a "Death Certificate" issued for verification.

    "We're pleased to offer dealers Phobio's exceptional trade-in services as part of Wireless Standard," says Gary Khabinski, B2B Soft's CEO. "It's another great value that B2B Soft can provide dealers and their customers with and another way we can help retailers offer exceptional customer service, raise customer loyalty and increase sales and profits."

    About B2B Soft
    B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

    B2B Soft's business management services include mobilePOS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft its Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit and

    About Phobio
    Phobio's vision is to provide the best trade-in services available to retailers around the globe. We have accounts teams and processing facilities on 3 continents and support teams working 24 hours a day to help you whenever and wherever. We believe that to create a truly great trade-in service, we need to listen to our customers and strive to provide solutions with simple software, lean operations and insanely great support. Visit

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