Overstock Jeweler Premieres Shamballa Bracelet Collection and Evil Eye Jewelry for Back to School Season
To kick off the back to school shopping season, Overstock Jeweler is debuting two new jewelry collections - Shamballa bracelets and Evil Eye jewelry - as the latest trend in fashion jewelry.
- (1888PressRelease) August 25, 2011 - Overstock Jeweler, an online store that specializes in designer inspired jewelry, has released their latest jewelry collections in time for the back to school retail season. Both evil eye jewelry and the Shamballa bracelet collection are newly available on the jewelry website. While the evil eye collection features an array of bracelets, necklaces, and earrings that reflect the distinctive motif, the Shamballa collection showcases bead bracelets in a variety of colors and textures.
Made with high-quality materials that range from Swarovski crystals to pearls, every beaded Shamballa bracelet was designed to cater to Overstock Jeweler's young and trendy clientele. "Though our site is known for selling glamorous jewelry for special occasions, we decided to go in a more colorful and vibrant direction for back to school with the debut of our Shamballa bracelets", says Overstock Jeweler CEO, Elena Castaneda. In creating a jewelry collection that for a unisex clientele, the website anticipates positive feedback for the collection.
Overstock Jeweler's evil eye jewelry collection shares the vibrant design of their Shamballa bracelets, though each piece was crafted with a spiritual theme in mind. "In noticing many people becoming spiritually in tune", Castaneda explains, "We wanted to introduce that element in our fashion jewelry without sacrificing any style." As a result, the jewelry website is showcasing evil eye pieces in materials that range from sterling silver to genuine 14K gold that will appeal to the fashionable student with a spiritual side.
With both collections launching at Overstock Jeweler in anticipation of the back to school shopping season, the jewelry website is expecting a significant increase in sales for the retail quarter. In addition, they are showcasing the Shamballa bracelet and evil eye jewelry collection in conjunction to the recent sightings on celebrities. "Stars like Jay-Z and Kim Kardashian have been spotted with evil eye and Shamballa bracelets lately," notes celebrity stylist, Amanda Sanders, who has been following back to school fashion trends closely. "They're definitely making a big splash amongst the fashionable this season because of their fantastic versatility!"
In turn, Overstock Jeweler foresees that both evil eye jewelry and Shamballa bracelets will be embraced by their loyal clientele while enticing new customers to shop at the designer inspired jewelry website. In priding themselves as an online jeweler that has provided top-quality pieces for over a decade, they are confident that this will continue with their Shamballa bracelets and evil eye jewelry this back to school season.
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