Oshyn, Inc. Examines Website Success via the WCM, Social Media and Content Triad

Companies pursuing online marketing success, including Social Media, can increase the power of their online presence with right strategy and technology to maximize online visibility and engagement. End Quote

(1888PressRelease) September 09, 2010 - - In this latest free white paper, "WCM, Social Media, Content: Three Kings for Your Website", Oshyn, www.oshyn.com, shares and in-depth look at understanding how the development of valuable website content is integral to successfully engaging your business in Social Media and why having a great Web Content Management System (WCM) should be a key tool in your marketing arsenal. Oshyn helps clients select Web Content Management Systems based on their specific requirements such as: editor sophistication, understanding the capabilities required for content re-use, integration, personalization, ecommerce, workflows, online marketing, multilingual content, multi-device content, multi-site management, systems integration, affiliate content sharing and future development plans.

Authored by Oshyn's Kimberly McCabe, this free white paper, "WCM, Social Media, Content: Three Kings for Your Website", draws from Oshyn's extensive experience in Social Media and Content Management Systems development and integration. This white paper explores:

Importance of Content Strategy
Value of simplified Content Editing within a WCM system
Social Media and integration with company websites
Advanced SEO and Marketing features of a WCM system
Mobile Optimization

The "WCM, Social Media, Content: Three Kings for Your Website" white paper can be downloaded for free at: http://oshyn.com/landingpages/WCM-Social-Media-Content-Three-Kings-for-your-website

"Choosing the right Web Content Management System for your company website is crucial but it's not a golden ticket to having a successful web presence," said Diego Rebosio, Chief Executive Officer, Oshyn. "Success in today's competitive online environment requires a more comprehensive approach - having the right creative strategy, the right marketing strategy and the right content strategy. And while companies embrace the importance of Social Media, they often place the focus on the tools such as Facebook and Twitter, while forgetting that their website and content are foundations for Social Media success. "

Additional Social Media white papers from Oshyn include:
Enterprise Drupal: Social Media, Mobile and Rich Media in Your Website
Drupal Social Media
Sitecore and Social Media - An Interactive Web Content Management Platform

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