New Sustainable Eco- Friendly Cookware Debuts at 2011 Home & Housewares Show M.E. Heuck Introduces New Line of Cookware and Kitchen Gadgets

Top Quote M.E. Heuck introduces a new line of sustainable eco-friendly cookware at the 2011 International Home & Housewares Show. With a carbon footprint of net zero, ZEROCA™ is the first certified CarbonNeutral® brand of cookware and kitchen gadgets to hit the market. All pots and pans in the ZEROCA line are made with 100% recycled steel and responsibly farm-managed bamboo handles. End Quote
  • Chicago, IL (1888PressRelease) February 22, 2011 - Leading the way in breakthrough kitchen innovations, M.E. Heuck Co. announces the launch of ZEROCA™ at the 2011 International Home & Housewares Show. The first CarbonNeutral® certified brand of cookware and kitchen gadgets, ZEROCA is designed to fuse the artistry of cooking with the preservation of the earth.

    A complete Life Cycle Analysis by First Carbon Solutions

    Extensive research and testing by First Carbon Solutions and The CarbonNeutral Company certifies that the carbon footprint of the product line is net zero. In addition, all pots and pans in the ZEROCA line are made with 100% recycled steel and responsibly farm-managed bamboo handles.

    "As an industry leader in the distribution of housewares products for almost 90 years, we are thrilled to expand our offerings and introduce the first certified CarbonNeutral line of cookware and kitchen gadgets to the market," said Chris McCarthy, President, M.E. Heuck Co. "The launch of ZEROCA sets the benchmark for the industry, and further reinforces our dedication to offering smart home solutions and enhancing the culinary experience of the consumer."

    Combining ultimate design and optimal performance, ZEROCA provides sustainable kitchenware solutions without sacrificing style. Show attendees can get a first look at the new line of products that will raise standards in the industry by stopping by the M.E. Heuck booth # S3840.

    ZEROCA kitchenware will be available in retailers throughout the U.S. beginning in summer 2011. For further information, please visit .

    Christina Cozzi
    Camelot Communications
    Christina ( @ ) camelot-pr dot com

    Since 1922, M.E. Heuck's company mission has been to design products to improve the American kitchen by making it accessible to cooks everywhere. To learn more, visit

    CarbonNeutral® is a registered trademark of The CarbonNeutral Company, a world-leading provider of carbon reduction solutions, and a global standard to certify that businesses have measured and reduced their CO2 emissions to net zero. To learn more, visit

    First Carbon Solutions is a leading provider of end-to-end sustainability solutions. To learn more, visit

    Camelot Communications is a full service, boutique Public Relations & Marketing Communications agency located in New York City's Financial District. Camelot Communications was originally founded by Christina Cozzi to serve small, local businesses who recognize the value of effective Public Relations & Marketing Communications, but were unable to justify or afford the exorbitant fees charged by most large agencies. With the growth of Camelot Communications, the company now serves clients on a local, national, and international level. Camelot Communications effectively combines the personalized attention of a boutique agency with the senior-level, seasoned professionals found at a large agency. Camelot Communications specializes in a vast array of industries including Interior Design & Architecture, Fashion & Beauty, Health & Wellness, Hospitality & Travel, Food & Wine, Consumer Home Products, Photography, Corporate Communications, Professional Services, Small Business Communications, and Non-Profit/Charity, among others. Our goal is to provide you with what you need: a golden image, without royal fees. To learn more, visit

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