New Innovation on the Market - DENSO launches Pocket Size Scanner with RFID

Top Quote Pocket size scanner offers various benefits such as on-the-spot inventory while serving customers in a store. / SE1-BUB-C easily connects with smartphones and tablets. / The scanner is compatible with iOS, Android™, and Windows®. / Further information on RFID, NFC, QR Code, scanners, handheld terminals, mobile data capture, and DENSO Auto-ID Business Unit at End Quote
  • (1888PressRelease) July 06, 2017 - Düsseldorf. In the retail industry today, customers have high expectations. To build a profitable and engaging in-store experience, companies need full control not only at the point of sale (POS) but also from storage to inventory, to staff enablement, to personal shopping solutions – and in many other areas. DENSO, part of the Toyota group and inventor of the QR Code, offers mobile data solutions and reliable devices for the retail industry. The latest addition to their wide range of scanners and handheld terminals is the SE1-BUB-C, a pocket size scanner with built-in RFID technology, which was designed especially for one-to-one RFID tag processing from short distances. “The optimal scanning distance is about 3 cm, while the actual reading distance depends on the individual RFID tag,” explains Sina Haupt, Marketing Assistant at DENSO Auto-ID Business Unit. “The SE1-BUB-C offers a unique reading experience on short distances, which, in contrast, is not possible for high-output RFID scanners designed for wide-range and collective scanning.” Further information on the DENSO scanners and handheld terminals, on RFID and NFC, the QR Code, solutions for mobile data capture, and the DENSO Auto-ID Business Unit, can be found at

    The new pocket size scanner by DENSO, expert for mobile data capture, weighs only about 70 g and can be conveniently stored and carried all day long, making it perfect for workplaces where staff members consistently need to carry a scanner, especially in retail. It also prevents scanning of other nearby RFID tags, and thus, guarantees the smooth and quick processing of RFID tags one at a time. Another advantage is that the SE1-BUB-C can easily connect with other Bluetooth® devices simply by scanning a setup code. “This feature of our pocket size scanner offers various benefits”, says Haupt. “For example, on-the-spot inventory checking can be done while serving customers in a store. That helps the staff in retail stores to accurately access information and add value to the customers’ experience.” The pocket size innovation is compatible with iOS, Android™, and Windows®.

    Furthermore, the SE1-BUB-C offers a function to convert any RFID tag written in SGTIN-96 to an EAN code. The application for this can be used without any modification, and as a result, the same scanning unit can be used to read barcodes and RFID tags. DENSO’s new device enables switching to RFID tags with the same operational feel. “Just aim and read with the pocket RFID – that is what DENSO wanted to make possible for retailers”, says Haupt. “With our SE1-BUB-C, the steps to set-up the device are so much easier now. The staff at retail companies can quickly issue an RFID tag, inspect in-coming and out-going goods and serve customers while checking the inventory. We have had a great feedback from users who have already tried and tested the device, and that makes us very satisfied.” Further information on all DENSO products, including handheld terminals and scanners for mobile data capture, RFID and NFC, the QR Code, and the company's website.

    For the European market, the DENSO Auto-ID Business Unit is the contact window for all enquiries on QR Codes, mobile data capture, handheld terminals and scanners. The durable and robust terminals and scanners manufactured by DENSO are to be found in storage, logistics, POS, production and field & sales automation applications. Short and informative video clips about the terminals, scanners and solutions from the DENSO Auto-ID Business Unit can now be viewed on YouTube. The clips include the 20th anniversary of the QR Code, a company presentation, and introductions to the various devices for mobile data capture such as the BHT-1500, BHT-1400 and the GT20 scanner. For more information, click on the link below:

    QR Code is a registered trademark of DENSO WAVE INCORPORATED.

    DENSO Auto-ID Business Unit
    Immermannstr. 65 B
    D-40210 Düsseldorf
    Phone +49 (0)211 545547 450

    Managing Director:
    Takashi Hara

    Marketing Assistant:
    Sina Haupt
    Phone +49 (0)211 545547 403

    Sina.Haupt ( @ ) denso-autoid-eu dot com


    Press Contact:
    PPR Hamburg
    Rafael R. Pilsczek, M. A.
    Sinstorfer Kirchweg 18
    D-21077 Hamburg
    Phone +49 (0)40 32 80 89 80
    Fax +49 (0)40 65 58 43 58
    Mobil: +49 (0)170 310 79 72

    DENSO is one of the world’s leading manufacturers of mobile data capture devices. We follow one mission: Driven by Quality – maximum quality in mobile data capture. Decision-makers in the fields of retail, logistics and production rely on DENSO for their business requirements and in implementing the Internet of Things. DENSO is a member of the Toyota Group and is exclusively represented in Europe by the DENSO Auto-ID Business Unit of TT Network Integration Europe:

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