New Campaign Lights the Way for Local Shopping This Holiday Season

Top Quote More Than 25 New Castle Merchants Take Gifting and Giving to New Level. End Quote
  • New York, NY (1888PressRelease) November 25, 2014 - Keeping Chappaqua-Millwood residents closer to home for shopping, family entertainment, and charitable contributions is the goal of a new campaign called "Light Up Your Town," launching on Small Business Saturday and continuing through the holiday season. The Chappaqua-Millwood Chamber of Commerce, led largely by community volunteers, has generated close to $5k in sponsorship contributions to create a deal- and activity-packed calendar of holiday events, designed to encourage residents to shop, stroll, and give locally.

    Each participating local merchant contributed a special offer for the holiday season, Desires by Mikolay and Breezemont Day Camp sponsored a holiday stroll and ice sculpture "reveal" on December 6th (where Town residents voted on what type of sculpture they'd like in their downtown) and local resident Dawn Greenberg created a program called "Chappaqua Cares…Chappaqua Shares," involving a central hub at Houlihan Lawrence for collecting donations for those in need. Additionally, three stores are participating in the first-ever Gingerbread House Contest on December 13th. On Wednesday, December 10th, business owners and prospective Chamber members are invited to a Mixer at the soon-to-open Chappaqua Tavern.

    Chamber President Nancy A. Shenker, assisted by a team of merchants and innovative business owners created a program where every Saturday in Chappaqua-Millwood something unique and exciting will be happening this holiday season. "Why trek to the mall, when you can get personal service, save money, and contribute to your local economy?" asks Shenker.

    The campaign will be supported by an oversized colorful "deal card" and calendar (so residents can stay on top of what's happening), as well as a special section of the Chamber website, where last-minute deals will be promoted. The campaign was made possible by:

    Presenting Sponsors: Breezemont Day Camp and Desires by Mikolay
    Premier Sponsors: Breeze Gifts and Camp Nabby
    General Sponsors: Auburn Jewelry, Cathy's Hair Room, Center for Aligned Healing, Chappaqua Paint & Hardware, Emmary Day Spa, Esposito's Sausage, Eye Gallery of Chappaqua, Hall of Scoops, Holuihan Lawrence, ICD Contemporary Jewelry, Jodi's Gym, Korth & Shannahan Painting, Le Jardin du Roi, Petticoat Lane, Quaker Hill Tavern, Salon 228, Shuppee, theONswitch marketing, Ventown, and WeeZee - The Science of Play.

    About the Chappaqua-Millwood Chamber of Commerce
    The Chappaqua-Millwood Chamber was formed in 2012, with a goal of uniting the business community in New Castle and providing all types of businesses with the tools, education, insights, connections, and support they need to prosper. The Chamber is working creatively to find new ways to improve the business climate in our community and establish Chappaqua as a model for other communities throughout Westchester County.

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