New ASD Distributor Brings Best Practices and Increased Profit Potential to Southeastern Pulp & Paper Market

Top Quote Industry vet Bucher's experience spans historic shifts in paper mill processing technology. End Quote
  • Boulder, CO (1888PressRelease) August 07, 2010 - ASD Inc., a global leader in industrial spectroscopic applications and process measurement solutions, today announced the addition of Wayne Bucher of WB Consulting as a new distribution partner. Bucher is focused on the Southeastern U.S. pulp and paper market.

    In this new relationship, Bucher is uniquely positioned to complement ASD's focus on the pulp and paper manufacturing industry and match mills with the most profitable ASD instruments and applications for their business challenges.

    Bucher has "seen it all" during his career in the pulp and paper industry, including production operations, capital equipment sales and service, process and training consulting services, and trade association leadership. Over the last eight years as an independent process consultant and evangelist for innovation, Bucher has built a reputation in working with mills to look critically at production processes and their level of technological reinvestment.

    "In an industry that has been historically slow to adopt new technology, many of the pulp and paper mills that resisted technical advancements and investment over the past few years are out of business," said Bucher. "Big Southeastern mills, in particular, have been hard-hit by economic downturns of the past decade, spurring layoffs and closings that contribute to high regional unemployment rates."

    "U.S. paper companies must reinvent what they are, and connect new, innovative tools and practices to keep pace with international competition," said Bucher. "Mill operators can use ASD's near-infrared measurement applications to increase the quality and quantity of process knowledge to fine-tune pulp and paper production."

    "Having an industry expert of Wayne Bucher's caliber is a tremendous advantage for our pulp and paper customers," said Tom Brown, ASD's vice president of sales and channel management. "Wayne's regional expertise combined with his deep industry knowledge provides him with a keen sensitivity to the unique challenges of the pulp and paper market."

    Bucher holds a degree in Paper and Pulp Science from North Carolina State University, and MBA degree from the University of South Alabama.

    About ASD
    Established in 1990 in Boulder, ASD Inc. is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers - unparalleled in providing laboratory-grade results in the field or on-site - are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD's collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world. For more information, please visit

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