National Consumer Advocate Partners With Local Prominent Business

Top Quote Tampa's most engaging talk show host and nationally recognized consumer advocate create a marketing relationship with prominent local business. End Quote
  • Tampa-St. Petersburg-Clearwater, FL (1888PressRelease) December 12, 2011 - Nationally recognized consumer advocate and host of the Legally Steal Show™, S. E. Day has created a strategic marketing alliance with Ice Cold Air® Discount Auto Repair. Through the radio show and its featured, Unrestricted Rap Session℠, the strategic marketing alliance will highlight the benefits Ice Cold Air provides to its customers and the communities it serves. The Unrestricted Rap Session℠ is a video production of testimonial interviews with Ice Cold Air's customers. The alliance will also provide live radio remotes at several Ice Cold Air locations around Tampa Bay as well as featured promotions of the services Ice Cold Air offers.

    Ice Cold Air has been part of the Tampa Bay community for more than 40 years and has served more than 153,000 friends and neighbors since opening its door. By providing discount services at a fraction of the cost of other vehicle maintenance companies, Tina Denham, the president of Ice Cold Air has positioned the franchise to be the leader of the industry.

    "In these times of economic strife, consumers are hungry for advice and information which will allow them to improve their finances and their livelihoods while saving money. My mission with the show is to 'provide my listeners with information that matters most to their wallets.' We interviewed many vehicle maintenance companies and found Ice Cold Air, a true discount auto repair business, focusing on its customers, was the absolute best choice in which to create a relationship. As a negotiator, my goal is to provide my listeners information where they will never have to pay full price. Ice Cold Air is the solution that will save my listeners money on vehicle repairs," says S.E. Day, Consumer Advocate and Host.

    "This relationship will allow us to reach out to the community to offer our version of peace of mind when so many are worried about finding jobs or struggling finances. Unexpected auto repair costs can add even more stress to an already overwhelmed public. Our goal is to reduce that stress by helping our customers save money on costly repairs without sacrificing quality or customer service. Ice Cold Air has truly transformed from the inside over the past 5 years and we are thrilled to be working with S.E. Day to invite the community to learn more about us and meet us," Tina Denham, President of Ice Cold Air.

    About the Host and Show
    As a personal finance expert and consumer advocate, Mr. Day has been featured on national television and radio shows across the country. Mr. Day was recently recognized as Tampa's Most Engaging Consumer Advocate in FOCUS Magazine. Mr. Day also hosts the Legally Steal Show which airs on both BlogTalkRadio at and WTAN 1340 AM ( on Saturdays at 11:00 am E/T. The Legally Steal Show™ is a talk format venue to help consumers equalize the playing field by giving insight on issues that matter most to the consumers' wallets.

    About Ice Cold Air® Discount Auto Repair
    Ice Cold Air® Discount Auto Repair's 16 locations are individually owned and operated franchises throughout the Tampa Bay area. Ice Cold Air has been a part of the Tampa Bay community for more than 40 years. For more information, please visit

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