MyJoyToys Achieves Another Global First
MyJoyToys, the UK-based adult wellbeing brand known for pioneering multiple global firsts, has announced its latest industry-defining achievement: the integration of a dedicated suite of AI-driven mental health and emotional support bots directly into its adult toy ecommerce platform.
- (1888PressRelease) January 11, 2026 - This marks another confirmed global first for the company, based on publicly available industry research conducted in 2026.
While AI chatbots exist across wellness, therapy, and companion platforms, no adult toy ecommerce site has been found to offer on-site, mental-health-focused AI tools designed to support visitors emotionally as they navigate sensitive topics related to intimacy, autonomy, and personal wellbeing.
A New Direction for Adult Ecommerce
The newly launched suite of AI support bots provides users with immediate, judgment-free emotional grounding, reflective conversation, and support across a range of mental health areas, including:
Shame-based patterns
Trauma-related emotional processing
Body autonomy
Self-worth and internal safety
Relationship stressors
Religious sexual shame
Nervous system overwhelm
These tools are fully integrated into the MyJoyToys website, allowing visitors to access emotional support without needing to leave the platform or engage with external apps.
“Our industry has historically separated intimacy from emotional wellbeing,” said Keli Rowntree, Founder of MyJoyToys. “But real people don’t live in those separate boxes. This integration reflects our belief that mental health, autonomy, and pleasure can coexist safely, ethically, and shame-free.”
A Platform with a Proven Record of Global Firsts
This advancement follows several previous industry firsts achieved by MyJoyToys, including:
Independent global verification of the MyJoyToys platform
The first dedicated mental health blog hosted on an adult toy ecommerce website
The addition of external mental health and wellbeing resources directly linked from an adult retail environment
The introduction of dedicated mental health AI bots represents the company’s fourth global first, further solidifying its role as a leader in ethical, progressive, and user-centred adult wellbeing.
Raising Industry Standards
The adult retail sector traditionally focuses on physical products, often overlooking the emotional or psychological dimensions of intimacy. MyJoyToys’ approach challenges this norm by embedding emotional care into the customer experience.
“This is not about selling products through emotion,” Rowntree added. “It’s about acknowledging that people deserve support, validation, and safety - whether they’re exploring pleasure, healing from trauma, or rebuilding their relationship with their own body.”
Research & Verification
This global first claim is based on an independent industry review conducted in 2026, examining publicly available information from:
Adult toy ecommerce websites
Sex-tech innovators
AI-enabled retail platforms
The review found no evidence of other adult toy retailers offering dedicated, mental-health-focused AI bots integrated directly into their websites.
General AI chatbots, therapy apps, and external companion platforms were excluded from the scope, as they are not mental-health-focused adult toy websites.
About MyJoyToys
MyJoyToys is a globally recognised adult wellbeing platform committed to autonomy, emotional safety, and shame-free exploration. With over 5,000 products, dedicated mental health resources, and advanced AI support tools, MyJoyToys is redefining what an adult ecommerce website can represent in 2026 and beyond.
More information is available at:
https://www.myjoytoys.co.uk
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