MyJoyToys, the UK-based adult wellbeing brand known for pioneering multiple global firsts, has announced its latest industry-defining achievement: the integration of a dedicated suite of AI-driven mental health and emotional support bots directly into its adult toy ecommerce platform.
This marks another confirmed global first for the company, based on publicly available industry research conducted in 2026.
Globally Verified: The First Adult Toy Brand Built Entirely on Sexual Wellness, Mental Health & Healing. A Safe Space in a Loud Industry”. This Is More Than a Store — It’s a Safe Space for Sexual Healing.
The adult industry didn’t make space for trauma, anxiety, identity, or recovery — so we did.
We lead with empathy, honesty, and care, offering tools that help people reconnect with thems
United Kingdom — MyJoyToys, the first adult toy brand in the world founded entirely on emotional healing, trauma recovery, and mental health support, ...
Satisfied Users & 
Approved Press Releases
