myfairtool announces a partnership with Get In The Ring

Top Quote Following their launch in Hong Kong in early 2016, myfairtool announces an exclusive partnership with Get In The Ring, the largest pitching competition around the world to take place in Hong Kong on December 1 to 3, 2016. End Quote
  • (1888PressRelease) November 03, 2016 - HONG KONG, CHINA - As a Hong Kong-based startup graduated from StartUp Next (powered by Google for Entrepreneurs) and winner of Hong Kong PitchPerfect, myfairtool will join forces with Get In The Ring in December to enhance exhibitors' experience and provide them with tools to boost their post-event results.

    myfairtool built its reputation on the uniqueness of its offer. The company provides a service that covers the whole exhibitor journey, from early planning and budgeting to follow-ups and monitoring months after the show. Working as an online assistant for SMB exhibiting at trade shows, myfairtool acts as a digital toolbox for success.

    Julien Rio, Founder & CEO of myfairtool, believes in the importance of trade shows for startups:
    "Startups have the difficult mission of bringing innovation to the market without much marketing budget, visibility or trust. They have to build everything from scratch and keep finding new ways to build their credibility. Trade Shows are a great marketplace for these companies: within a short period of time they get exposed to thousands of potential customers, investors and partners both with time and interest in what they have to sell. No other sales & marketing activity offers similar environment.

    Yet, participating in a trade show is not nearly enough to land new business: the work done upstream and downstream is every bit as important as the show itself. Planning for the booth, capturing leads and following-up is a complete process that can't be interrupted. This is why myfairtool supports these startups providing them with tools to maximize their outcome. " says Julien Rio.

    The solution offered by myfairtool enables, among other things, better lead capture. Richard Erschik, trade show expert among the highest rated exhibitor educators and trainers in USA, said:
    "Capturing leads efficiently is crucial to assure ROI. Now is the time to try myfairtool and add measurement to your tradeshow success to protect your budget and your future."

    Get In The Ring is the world's largest pitching competition with selection rounds in over 80 countries around the world and they will launch their first Hong Kong edition in December 2016. Several startups will compete in a ring to define what is the best startup in Hong Kong this year.

    But this energetic event isn't the only thing Get In The Ring is preparing: during three complete days some of the best startups of the region, including the 8 competing teams, will be promoting their products and services in the Get In The Ring show and benefit from the additional traffic of 4 concurrent events (International Bakery Expo, AgriPro Asia, InnoDesign Tech and World SME expo) taking place during the same period, making it one of the largest startup event of the year.

    "We are really proud to collaborate with Get In The Ring and help local Hong Kong startups achieve their goals. It is essential for the startups landscape to have organizations like Get In The Ring help promoting local talent and connect them with both investors and customers. We are supporting the effort and offering our solution to the 8 competing startups as well as any participant contacting us before the show." says Julien.

    About the company:
    Founded in 2016, myfairtool has grown to be Asia's leader in "exhibition software for exhibitors". Originally created to better capture leads at trade shows, the company has evolved into a more advanced platform covering every stage of the business event management process for companies participating in trade shows.

    Graduated from StartUp Next and winner of PitchPerfect, myfairtool is a Hong Kong startup that aims to revolutionize the way business is done at trade shows around the world.

    myfairtool chose the Cheetah as a symbol as it represents the speed and agility of the hunter that exhibitors require when "preying" at their trade show booth.

    Through its blog, The Exhibitor, myfairtool has built a community of industry experts that share tips and insights to help exhibitors better perform at trade shows.

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