Mixberry Media Launches Online Voice & Audio Ad Network To Improve Monetization For The Digital Advertising Industry

Top Quote Mixberry Media's vAds® technology offers advertisers a new approach to connecting with audiences. End Quote
  • (1888PressRelease) November 15, 2011 - San Francisco, CA - Mixberry Media, Inc. officially launched their vAds® technology allowing advertisers to reach a mobile and WEB audience using Voice & Audio Ads. The global solution enables publishers to increase their ad revenue while maintaining full control of their app behavior. Mixberry Media also announced the launch of their online AdStudio™ giving advertisers the freedom to produce an ad in seconds.

    An innovative way to connect advertisers and publishers. Publishers request an ad from the vAds® server and Mixberry Media delivers it in milliseconds. This technology capitalizes on dead time while the user is fully engaged waiting for an audio response from the app or site. Current audio ads lack flexibility and real-time content modifications based on current user conditions - they are pre-generated and placed in a predefined stream. This makes them less relevant and less effective.

    While mobile use is growing exponentially, streaming media has exploded. The ability for advertisers and publishers to fully take advantage of this surging popularity has been limited. Given that most mobile advertising models typically charge advertisers for clicks, the survey findings indicate that a large portion of mobile ad dollars are wasted. Advertisers need to measure beyond the click, focusing solely on the clicks is not working. With streaming audio applications on mobile, the user hears the majority of ads while their phone is in their pocket, while not viewing the display or while the app is running in the background.

    "Our vAds® technology brings a fresh and unique approach to mobile and WEB advertising." said Andre Hawit, Mixberry Media founder and CEO. "We capitalize and monetize idle and transition time in a friendly, non-intrusive and extremely effective manner. We are the shortest distance between advertisers and their target audience."

    Mixberry Media's online AdStudio™, the first of its kind, enables local, national and global brands to create an audio ad with background music, multiple languages and voice personalities all in seconds. Advertisers no longer need long processes, expensive equipment, and a recording studio to produce quality material and increase customer engagement and loyalty. The Mixberry Media system is fully automated - with advanced publisher and advertiser portals for management, analysis, monitoring and real-time reporting.

    AdStudio™ Tool and Feature set
    • TTS, text-to-speech ad creation
    • Ability to assign over 30 targeting parameters
    • Multiple languages and accents
    • Multiple voice personalities
    • Ability to use multiple voices in one ad
    • Voice speed, pitch and volume controls
    • Choose from the freely provided background music or upload your own
    • Choose and insert emotions and voice effects
    • Ad length control
    • Portal to manage campaigns and measure results

    The vAds® technology and AdStudio™ assure impressions in a cost efficient way while delivering ads in a strategically timed manner for optimal results. Mixberry Media's revolutionary technique in delivering dynamic and targeted Voice & Audio Ads enables advertisers to reach the necessary audiences easily and effectively. The intuitive interface allows for easy, quick management and editing of ads, saving a significant amount of time and money.
    About Mixberry Media, Inc.

    Mixberry Media, Inc., a company based in Silicon Valley, has developed an advanced, fresh approach to advertising bringing their vAds® technology, Voice & Audio Ads, to mobile apps, WEB and mobile WEB. The Mixberry global network allows advertisers to reach their target audience dynamically, in real-time. Publishers can maintain full control of their app/site behavior and flow while increasing their revenue. Mixberry Media's online AdStudio™ allows advertisers to produce a professional quality ad using their text-to-speech and targeting technology in seconds.

    For more information about the company, visit https://mixberrymedia.com/

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