MEFranchising(R) Delivers Keynote at British Franchise Exhibition in London

Top Quote MEFranchising Expands Relationship With Expo Organizers as international attendants flocked to the British Franchise Exhibition in London earlier this year. End Quote
  • (1888PressRelease) April 30, 2013 - MEFranchising, a leading franchise consultant with offices in London, Kuwait, Riyadh and Morocco, recently participated in the British Franchise Exhibition in London and also delivered a key note on cultural differences/global impact.

    The British & International Franchise Exhibition, the only London franchise exhibition to be supported by the British Franchise Association, took place at London Olympia over two days, with thousands of potential franchisees passing through its doors.

    As London's premier franchise exhibition, the event was ideal for leading franchise brands such as McDonald's, Platinum Property Partners, Anytime Fitness and many more to recruit visitors looking to run their own business.
    Building on its international visitor base, many took the opportunity to network and attend a series of panel sessions and roundtable discussions.

    One such panel session was hosted by MEFranchising's Fadil Alnassar, Executive Director, titled "The impact of Cultural Differences on Global Business".

    Building on MEFranchising's extensive experience in helping Western brands launch in the Middle East, Mr. Alnassar shared insights on how to successfully expand your brand into other geographies and cultures.

    "We're extremely excited to partner with the organizers behind The British & International Franchise Exhibition. With so many franchisors looking to expand geographically, we take pride in participating and sharing from our decade long experience in exporting and building franchise brands across the Middle East," says Fadil Alnassar.

    Said the Venture Marketing Group Limited, expo organizers, in a press statement; "The British & International Franchise Exhibition has been a huge success and continues to be the key London event for franchisors from the UK and abroad. We're delighted the international element is continuing to expand rapidly. We'll continue to work closely with the British Franchise Association to produce innovative franchise exhibitions that lead the way in the UK franchise market."

    MEFranchising is one of the fastest growing franchise consultants in the MENA region. During 2010, MEFranchising announced partnerships with category leading franchises such as C House, Wayne's Coffee and Boardwalk Burger & Fries

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