Mastrad's M Range Products Take Home The Red Dot Design Award, IHA Global Innovation Award (gia®) And CES Innovation Award

Top Quote Meat° it® and M° control Products Honored for Innovation & Design in 2019. End Quote
  • Los Angeles-Long Beach, CA (1888PressRelease) April 01, 2019 - Mastrad, a French kitchenware company and its US subsidiary Mastrad Inc, specializing in unique cooking tools and accessories, has been named a winner of three prestigious industry accolades for its m° range line of high-tech products, the meat° it® and m° control. meat° it® was awarded the 2019 Red Dot Design Award and 2019 CES Innovation Award, while m° control was honored with a 2019 IHA Global Innovation Award (gia) in the product design excellence “Kitchenware” category. Additionally, the meat° it® was also named a finalist in the 2019 Housewares Design Awards and 2018 IHA Global Innovation Awards (gia).

    After the launch in August 2018, Mastrad’s meat° it quickly took over the U.S. kitchenware market as a top-seller thanks to its innovative design and convenience. meat° it is the first patented 100% wireless cooking probe that can be used in the oven, stovetop, or outdoor grill open or closed. With its smart patented high-end technology, the wireless device ensures users cook their meat, poultry, or fish to perfection by controlling the internal temperature, cooking speed and heat strength. Compatible with both Android and iOS via Bluetooth, this tiny, yet powerful smart wireless device also resists flare-ups and alerts users if the meat is overcooking or undercooking, with a range up to 65 feet.

    m° control is the latest product in the m° range lineup and is the only cooking probe that allows users to keep track of both the surface temperature (for great grilling start) and the food internal temperature (for perfect results). Whether you’re cooking on the grill or in the kitchen, the stainless-steel thermometer features a two-probe thermo couple design with a backscreen that provides a quick easy reading for the most precise results. Compatible with all heat sources including induction, m° control is an essential ally in all cooking situations.

    “At Mastrad we strive for excellence and it is an honor to be recognized by Red Dot, the International Housewares Association, the Consumer Technology Association and HomeWorld Business as we hold these organizations in the highest regards.” said Mathieu Lion, CEO of Mastrad. “The reception to meat° it has exceeded our expectations, and we are looking forward to the official launch of the m° control.”

    In addition to applauding meat° it’s product design, these awards and recognitions specifically called out excellence within the “Smart Home” category. m° control’s 2019 IHA Global Innovation Award (gia) win came in the “Kitchenware” category.

    Mastrad’s meat° it is available for purchase on for $79.95. The m° control is set to launch in April 2019 on and will retail for $60. For more information on Mastrad and the m° range products please visit

    About Mastrad
    Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality, and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. Mastrad has received over 50 awards for product designs and currently holds over 20 utility patents and over 200 design patents. For more information, visit

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