Managing Partner, Hoffmann & Baron, LLP Is Contributing Author To Book On Legal Business Development Strategies
Daniel A. Scola, Jr., Managing Partner, Hoffmann & Baron, LLP, was recently a contributing author in Steve Fretzin’s newest book, BE THAT LAWYER: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice.
- Newark, NJ (1888PressRelease) May 30, 2025 - Daniel A. Scola, Jr., Managing Partner, Hoffmann & Baron, LLP, was recently a contributing author in Steve Fretzin’s newest book, BE THAT LAWYER: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. The book features 101 legal pros who share visionary insights into business development, mindset, and success. Additionally, the book offers actionable tips for attorneys looking to start or grow their practice.
In his chapter, “Beyond The Pitch,’ Scola discussed his extraordinary journey to managing partner. He stated, “Most attorneys start at a firm and move in-house, whereas I was in-house counsel before entering private practice. This unusual trajectory shaped my understanding of a client's needs and fueled my commitment to truly understand the business side of law.”
Additionally, Scola described how he tackled urgent client issues while rebuilding their trust, demonstrating a clear understanding of the business pressures they faced. As Fretzin notes, “Dan placed much weight on preparation. Business development, to him, has nothing to do with ‘pitching’ a client with cookie-cutter answers or bragging about credentials.”
Scola then gave an example involving a client facing IP problems in a precarious situation. “Instead of launching into technical specifics, I sought to understand what the client was most worried about and what their true challenges were.”
For more information on Hoffmann & Baron, LLP, please visit https://www.hbiplaw.com/
To grab your copy, please click here: bit.ly/4de10Lf
ABOUT DAN SCOLA:
Daniel A. Scola, Jr. is the managing partner of Hoffmann & Baron, LLP, and also manages the chemical, pharmaceutical/biochemical and medical device practice group in the New Jersey office. He has extensive experience in polymers, pharmaceuticals and medical devices. He specializes in building IP portfolios and designing strategies to protect and enhance company value. Previously, he was Counsel, patents, and trademarks as well as Assistant Corporate Secretary at The Warner-Lambert Co. and Intellectual Property Attorney at Loctite Corporation.
Prior to earning his law degree, Scola was an adhesive and composite-materials engineer at the Pratt & Whitney Division of United Technologies.
ABOUT HOFFMANN & BARON, LLP:
Hoffmann & Baron is a full-service law firm specializing in all areas of intellectual property, both domestically and internationally. For almost four decades, the practice has become known for its unparalleled ability to protect and transform ideas into assets.
With an entrepreneurial spirit, not usually seen in the legal industry, the firm attracts world class attorneys. Hoffmann & Baron is one of the few firms in the country to use a hybrid model to successfully meld its business side with its technical.
Hoffmann & Baron, LLP provides the most cost-effective approach to achieve the best favorable outcome for the client. Commercial success, efficiency and discipline are their guides. Established in 1984 by co-founders Charles R. Hoffmann and Ronald J. Baron, the firm has offices in New York, New Jersey and Washington, D.C. The firm is proud to serve clients around the globe in all scientific and engineering fields.
ABOUT STEVE FRETZIN:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers with the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.
The Host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.
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