Mahindra First Choice Wheels authorized dealership inaugurated in Jodhpur

Top Quote Mahindra First Choice Wheels inaugurates its authorized dealership at Station Road, Jodhpur. End Quote
  • (1888PressRelease) October 29, 2010 - Jodhpur: Mahindra First Choice Wheels Ltd., India's largest multi-brand pre-owned car company, today inaugurated its authorized dealership in Jodhpur. Sanghi Brothers located at Station Road in Jodhpur is spread across 2,000 sq ft with along with an additional parking area of 2,000 sq-ft. The store was inaugurated by Mr. Sharad Agarwal, Business Head - North & East, Mahindra First Choice Wheels Ltd.

    "Sanghi Brothers is a well respected name in Jodhpur. The used car market size in Jodhpur is approximately 450 cars per month. We plan to combine Mahindra FirstChoice's value proposition of trust, transparency and wide choice of multi-brand cars along with Sanghi Brothers expertise to tap the potential of the pre-owned car market in this region," said Mr. Agarwal

    "It is a proud moment for us to launch this dealership of Mahindra FirstChoice. Sanghi Brothers will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom will display all varieties of car brands. Customers in Jodhpur can also avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation," said Mr. Mukund Sanghi, Managing Director, Sanghi Brothers.

    The Mahindra FirstChoice value proposition

    Mahindra FirstChoice is the country's preferred pre-owned car mart and is India's only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

    Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company's robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

    In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

    Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.

    Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.

    Mahindra FirstChoice also has a website - - which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

    About The Mahindra Group
    Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

    Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

    The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

    Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

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