LogicLab Promotes Joseph Reid to Head Media Sales Team
Joe Reid is now the Senior Director of Media Sales at LogicLab.
- (1888PressRelease) October 01, 2010 - New York, N.Y - LogicLab Inc. (www.logiclabinc.com), the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, announced the promotion of Joseph Reid as Senior Director of Media Sales.
Joe brings a successful track record of creating win-win solutions with a focused expertise in online media. Reid began his career in the Air Force where was last Staff Sergeant, Conventional Munitions having won several Commendations and Achievement Medals. He later joined and was a key contributor of the sales team at webloyalty.com and Lift Media overseeing key accounts while liaising with the technical team and international offices.
"Since Joe joined the team earlier this year, he has consistently taken on increased responsibility, delivered results with a clear commitment to the success of the team. We are very excited to have Joe spearhead our media partnerships and help us turn the once ambiguous art of mass media advertising into a quantifiable data-driven science to benefit both advertisers and media owners alike," said LogicLab President Chris Wilson.
"I'm very excited about the innovative value that the LogicLab™ on-demand platform brings to anyone looking to further optimize their media planning, buying and selling. The market has been very keen to use LogicLab's patent-pending data-driven analytical process to bring greater visibility into media planning and buying decisions," said Reid.
About LogicLab™
LogicLab™ matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, N.Y., LogicLab is a wholly owned subsidiary of Merkle Inc.
For more details about targetLab, download our 1-sheet and FAQ at the links below or call (877) 284-8543.
http://www.logiclabinc.com/pdfs/ll_targetLab_one.pdf
http://www.logiclabinc.com/pdfs/ll_targetLab_faq.pdf
Media Contact
Erin Hatfield
DPR Group Inc.
(240) 686-1000
EHatfield ( @ ) dprgroup dot com
Company Contact
Darlene Lee
LogicLab Inc.
(646) 833-8521
DLee ( @ ) logiclabinc dot com
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam