Linen Club from Aditya Birla Group opens its 1st Exclusive Showroom in Chennai

Top Quote The premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opening its first exclusive showroom Linen Club The Ramp in Chennai. End Quote
  • (1888PressRelease) September 18, 2010 - Linen Club - Chennai got a new fashion destination.

    The premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened its first exclusive showroom Linen Club The Ramp in Chennai at No. 20A, Dr. T.V. Road (Off Spur Tank Road), Opp. Shree Methai, Chetpet, Chennai-600031.

    Well known Filmstar Mr.Kabir Bedi inaugurated the show room in the presence of Mr.S.Krishnamoorthy, President Textile Division, Aditya Birla Group, and Mr. Haji M. S.Akbar Ali, Chairman, M/s.Madharsha Textile Group, who made the first purchase.

    This exclusive show room offers a wide range of linen fabrics and garments - from pure linen to linen exotic blends, printed and embroidered linen suitable for all kinds of wear for men, women and kids.

    Readymade garments like shirts, trousers, jackets, suits and for the first time accessories like stoles, laptop bags, scarves etc. made out of linen fabrics will also be available in this exclusive showroom.

    Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd. is situated in Rishra, Hooghly and is India's first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for their commitment and excellence in production and quality. Setting benchmarks in linen manufacturing, Jaya Shree Textiles has strived for excellence, matching the quality standards of the European linen. Internationally acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and made Linen Club fabrics the preferred choice of fashion connoisseurs.

    "For all you trendsetters, the fashion statement this season would be to dress yourself up in linen", says the style guru Rohit Bal, who already endorses Linen Club fabrics and is a Linen Club Fabrics loyalist.

    Linen is extremely suitable for the climate of Chennai. With its moisture absorption capacity double than cotton, linen fabrics keep you cool in summer and warm in winter. Linen Club fabrics are made out of Flax fibers imported from France & Belgium.

    Mr. S.Krishnamoorthy, President Textiles, Aditya Birla group, present on the inauguration added that Linen Club is a premium fabric brand and is very popular with the leading garment brands of India namely, Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Will's Lifestyle, Park Avenue, Benetton, Blackberry's, Levi's, Freelook, Arrow, Zodiac, Pepe Jeans and many more. Linen Club is also planning to increase more exclusive outlets all across India. The popularity and trust in linen is growing everyday and everywhere. With opening of this exclusive linen showroom, it is a big bonanza for Chennai's natural fabric lovers.

    Mr.Abhey Nair, Sr.Vice President added that "The idea was to strategically coincide this launch with the festive season ahead. We promise to bring the best of our collection to Chennai to make this exclusive showroom a preferred destination for the linen lovers."

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