Licensing Contract for Coaching Education with Malaysian Industry-Government Group for High Technology

Top Quote Incoaching(CEO : Eui-sook Hong), a company which is specialized in coaching service, announced that they signed a contract for coaching education with Malaysian Industry-Government Group for High Technology(MIGHT) on 10th of June. End Quote
  • (1888PressRelease) June 11, 2013 - According to the licensing contract, Incoaching and MIGHT are planning to pass on the successful experience of human resources management by grafting the successful coaching leadership model of Korea to Malaysia.

    MIGHT, which is an independent nonprofit organization of MOSTI (Ministry of Science, Technology and Innovation) plays a role as a think tank for the development of advanced technology in private enterprise and government, plans the main education and carries it out.

    As the first business coaching company in Korea, Incoaching exported the coaching contents which their own R&D center comprised of psychologists and scholars of business management developed, compared to most other leadership companies that imported the program from the other countries. Along with their vision which is a globalization of Korean knowledge industry, Incoaching established a bridgehead for market entry into Southeast Asia through this contract.

    Incoaching, which has developed their own coaching model for the first in Korea and offered customized coaching solutions to 500 organizations such as governments, corporations, foreign affiliated firms, and small businesses for past 10 years, grabbed the opportunity to help Malaysia design their own coaching model. Moreover, offering the Coaching for You SME program especially designed for development of Malaysian small businesses, they become to contribute to the development of creative economy for foreign businesses as well as domestic companies. As they were chosen for search engine marketing support business of Small and medium Business Corporation, private network application business in overseas, and listed in Kotra's promotion for expansion of service industry in overseas, Incoaching has achieved recognition for their business results.

    Eu-sook Hong, the CEO of Incoaching, addressed that "Korea has accomplished remarkable growth so far and is becoming a role model to many countries. Malaysia has lots of points in common with Korea, such as the context of economic growth and emotional part. Incoaching will share the coaching contents with Malaysia and further, with the other countries for their creative and sustainable development. In addition, we will draw a big picture incessantly to lead the Hallyu of Korean knowledge industry."

    Starting with this contract, Incoaching will assign their experts to Malaysia and implement Coaching for You SME, their main program, from June 10th to 13th for the CEOs in Malaysia.

    *Introduction

    As a coaching company which has been leading Korean coaching business, Incoaching has supplied CEO, executives, and core talented employees' development and reinforcement of capacity for about 500 government, companies, and universities to meet their goal effectively since 2003. Especially, the biggest strength of Incoaching is that they have developed the effective and systematic educational program by themselves and carried it out based on the coaching knowhow and academic basis from the field experiences.

    Incoaching R&D team which is comprised of superb coaching experts has been constantly developing and upgrading the customized coaching solution.

    Incoaching has a vision of spreading the successful experiences of Korea to the developing countries. They have been exporting the successful contents of human resources management of Korea to China, Malaysia, and Myanmar and expanding the market.

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