Latest Trends of Coaching amidst New Talent Challenges in China

Top Quote Key findings in demographics, skills and expectations, as were reflected by the latest Coaching Study in China, frame an emerging China talent challenge where fundamental HR shifts will demand new attraction, retention and development approaches. End Quote
  • Santa Ana-Anaheim-Irvine, CA (1888PressRelease) September 24, 2012 - On September 12, key findings from the latest Coaching Study in China were presented at a seminar in Beijing organized by The European Union Chamber of Commerce in China. The Study, spearheaded by the European Chamber's Human Resources Forum and the Asia Pacific Alliance of Coaches (APAC), provides both the perspective of companies using Coaching services in China and the coaches in China providing those services.
    According to a recent Korn Ferry Study, China's business unit managers are at least ten years younger than their EU counterparts -- while they also have MBA-level educations, the Chinese peers average five years less overall experience than EU counterparts despite having least 2 more total jobs over those fewer years.
    With a short of competent managers and lack of international experience, along with the "high attrition" culture in China and Asia Pacific overall, it's no wonder that greater than 92 percent of companies in China not yet using coaching plan to introduce the practice in the next year.

    Where these coaches will come from is also in question. The study demonstrates that while the certification and accreditation qualifications of coaches in China increased overall from 2010 to 2012, however the qualifications of "internal" coaches still significantly lag behind. The study also shows that Chinese coaches interestingly come with a difference "price tag".
    "Compared to the first Coaching Study, conducted in 2010, the response rate has doubled and there has been a significantly higher level of response from Chinese companies and Chinese coaches," said Rainer B. Schmitz, director global talent management for Bacardi and lead-author of the Coaching Study series, "Thus, it helps gain a deeper insight into China's coaching market."

    Also covering other unique "China touch" aspects of coaching, Sarah Wang (王之波), a self-employed executive coach who is also a lead-author of the Coaching Study series, noted that in China coaching suffered from a culture of "no secrets."
    "We found 41.7% of the companies request to share the coaching content with the employer and among them, 40% of them request full content sharing", said Sarah, "this is certainly something not in line with the code of ethics for coaches in the mature markets. So further education on the benefit and importance of HR confidentiality is needed".

    The seminar was moderated by Elisa Mallis, Head of Executive Coaching for Management Development Services and chair of HR Forum for The European Union Chamber of Commerce in China. Senior Global Leadership and Intercultural Communications Specialist Coach, Edith Coron also spoke at the event, representing the Asia Pacific Alliance of Coaches (APAC). Z. H. STUDIO is the media partner of this event.
    For more information on the HR Forum for the EU Chamber, visit

    About the European Union Chamber of Commerce in China
    Founded by 51 member companies in 2000, the European Chamber is a non-profit, independent voice for European business in China. It seeks greater market access and improved operating conditions for European companies by, amongst other things, providing companies with information on business and market conditions in China, monitoring China's compliance with the World Trade Organization (WTO) and other international commitments and providing European business with an effective communication and lobbying channel to the European and Chinese officials, business associations and media.
    Media Contact:
    Lan SHEN
    Z. H. STUDIO
    lan.shen ( @ ) zhstudio dot net

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