Kiddicare Ends Tape Backup Challenges with Automated Cloud-Based Data Recovery

Top Quote Baby Specialist Protects Data at Multiple Store Locations Using Asigra Cloud Backup. End Quote
  • (1888PressRelease) February 21, 2014 - TORONTO, CANADA - Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced that its cloud services partner, Active8IT, has deployed Asigra Cloud Backup at Kiddicare (, a leading parent and baby equipment retailer. Kiddicare selected Asigra to address its management and data growth challenges with a more user-friendly solution that would scale easily over time and provide peace of mind with offsite data recovery.

    Tweet This: Case Study: ( @ ) Kiddicare Ends Tape Backup Challenges with Automated Cloud Recovery by ( @ ) Asigra - http://bit dot ly/psJwGa - #cloud #backup

    Established in 1974 and headquartered in Peterborough, Kiddicare is an international baby specialist. After a 2011 acquisition by supermarket chain Morrisons, Kiddicare increased the number of retail locations to 11 stores nationwide, in addition to online and mobile stores. Kiddicare's product line includes a wide range of products including cots, high chairs, car seats, clothing, prams, toys, and more.

    Kiddicare was faced with having to backup multiple remote store locations using a legacy tape system whilst challenged to meet a restore Service Level Agreement of just four hours. The tape backup system had trouble scaling as Kiddicare grew and became a security issue with locally stored backup data containing personally identifiable information (PII) that included payment and account data. The decision was made to use encrypted backup offsite to prevent unauthorised internal and external access to the data.

    Kiddicare decided to migrate to Active8IT's Cloud Backup service Powered by Asigra software to automate the company's backup and recovery processes. The transition provided the ability to easily set up a backup schedule with policy-based retention rules for compliance purposes across all locations that could be managed from a single interface. As a result, Kiddicare now has high-speed automated cloud recovery at their fingertips, ending the management headaches and lackluster performance of tape backup.

    We needed to find a suitable solution to protect the data at each retail location and transfer it to our headquarters in Peterborough, so we turned to Active8IT because of their dedicated ability to provide quality IT services to our organisation, said John Mack, IT Engineer, Kiddicare. The switch to a cloud backup solution has accomplished several business benefits. Not only has it eliminated our need for tape and the potential problems that come with that technology, but it has brought ease and speed to restoring the files that keep us running at Kiddicare.

    By supporting Kiddicare's IT department for specialised projects, we realised the benefits that Asigra Cloud Backup would provide Kiddicare with their expansion of data and retail locations, said Catherine Batley, Marketing Manager, Active8IT. In addition to military-grade security and much simpler management, the cloud backup solution by Asigra accomplished our primary goal which was faster data recovery. This was key to Kiddicare and a primary benefit to our organisation.

    Such acknowledgement of the performance and reduced backup time requirements indicated by Kiddicare echo the feedback we receive from Asigra users around the world, said Tracy Staniland, Vice President, Corporate Marketing, Asigra. Asigra's automated backup solution ensures reliable recovery and frees up valuable IT resources that would have otherwise been spent on managing tape so that IT professionals can focus on more strategic operations.

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    About Asigra
    Trusted since 1986, Asigra provides organisations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry's first enterprise-class agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra's revolutionary patent-pending Recovery License Model provides organisations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognised as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at

    About Active8IT
    Active8 IT is a dynamic & established IT implementation & consultancy business in Peterborough, Great Britain. Delivering agile & class leading solutions for the medium sized business market, we focus on technologies that promise to reduce costs, streamline processes, enhance security, flexibility & reliability. A key element of this approach is our brand or partnering non centric approach, Active8 IT uses its vast experience & internal resources to provide best of breed, creating first class services and solutions to help clients on their transformation initiatives. Specialising in virtual, cloud and hybrid architecture technologies, we can find the solution that meets your desires and budget. Active8 IT maintains a strong focus on client relationships and the strategic requirements associated. Understanding the constraints of a mid-business IT budget is key and with unique and flexible finance options, we are able to provide the ultimate solution.

    Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

    Press Contact:
    Joe Austin
    The Ventana Group
    Austin, TX
    (818) 332-6166
    jaustin ( @ ) theventanagroup dot com

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