Just-Eat.in forays into Mumbai

Top Quote Just-Eat to cater to larger number of Food lovers by expanding its footprint into the city of dreams. End Quote
  • (1888PressRelease) May 25, 2011 - Mumbai, India - JustEat.in, the company formed after Just-Eat Group which is the world's largest online food ordering service bought 60% stake in Hungryzone.com last year, which was then India's largest online food ordering and table booking platform founded in 2006, today announced expansion of its business in Mumbai. Hungryzone which has been a pioneer in catering to the need of the hour - Online food ordering and table reservations in Bangalore will now start its operations in Mumbai, followed by Delhi very shortly. It is sure to delight all the foodies in Mumbai, as the pain of finding wide variety of quality restaurants, placing an order and sharing experiences on the same can now be done on a single robust platform in a matter of few clicks.

    JustEat.com (founded in 2000), world's largest online takeaway ordering service had recently acquired a 60% majority shareholding in Hungryzone (founded in 2006), India's largest online takeaway ordering service, and will invest $ 5-10 million over the next three years into this Joint Venture. Restaurants and fast food joints in Mumbai can now avail better reach to a wider customer base for their exotic cuisines and offers and ensure superior and faster customer service by partnering with Just-Eat.in.

    The launch of JustEat.in in Mumbai marks the beginning of a new platform for the customers to order food or book tables. This signifies the interest of JustEat in catering to the foodies across India.

    Commenting on the expansion,  Ritesh Dwivedy, founder and CEO of Just-Eat.in, said, "After our successful stint in Bangalore, we are looking forward to cater to the food lovers across India and Mumbai was easily our first choice given the kind of hectic life people lead and the frequency of eating out. Mumbai is a land of dreams and has thereby attracted a significant number of immigrants who are always on the lookout for good food. Our innovative business model, strong local knowledge and technical prowess will definitely help us to reach out to all the food lovers in Mumbai."

    David Buttress, Managing Director of Just-Eat said, "The acquisition of a controlling interest in Just.Eat.in marked the first step of Just-Eat's expansion into Asia and we are very excited to work with such an innovative team in different markets of India as the company has a deep understanding of the food preferences of each market. This move to expand our business to Mumbai is the first step we are taking towards being present in all the metropolitan and metropolis in India. The synergy between Just-Eat.com and Just-Eat.in will bring together new ideas, to ensure a professional service to cater rich and exotic cuisines to its customers."

    With today's hectic lifestyle, when people don't have the time to cook or have to go around finding a place to eat, not knowing much about the restaurant or its menu, it's very frustrating. On the Just-Eat guide you can find up-to-date restaurant listings with takeaway and delivery service in India, latest offers, user reviews and rating and much more, so that, when Consumers want to search for information online, they get it fast while reviews and recommendations really help them decide quickly.

    The Just-Eat Group operates in the UK, Denmark, Sweden, Belgium, Spain, Netherlands, Ireland, Norway, Canada and India.

    About the Just-Eat Group
    Just-Eat, founded in Denmark in 2000, is based in London and is now active in ten countries around the globe. Just-Eat delivers over 100,000 meals a day and has received more than 10m orders since the site launched. There are currently over 14,000 takeaway restaurants signed up to Just-Eat's site which uses proprietary technology to offer a seamless on-line ordering service. Just-Eat is currently generating over £200m in revenue per year for the restaurant industry and was recently listed in the TechCrunch Europe Top 100 Index 2010.For more information, please log on: www.just-eat.co.uk

    About Just.Eat.in
    Just-Eat.in (formed after Just-Eat Group bought 60% stake in Hungryzone.com last year, which was then India's largest online food ordering and table booking platform founded in 2006). Justeat.in today has 650 restaurants and 100,000 registered users placing 10,000 home delivery orders and 16,000 table covers a month generating $ 1million revenue for the restaurant industry. For more information, please log to www.justeat.in

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