JumarMarketing, LLC Sheds Light on Suntech of Fairfield County, Inc. through New Marketing Strategies
Full-service marketing firm provides clear view of growth for commercial and residential window company with strategic online and print marketing initiatives.
- (1888PressRelease) September 28, 2010 - Norwalk, CT - JumarMarketing, LLC, a full-service marketing agency specializing in marketing strategies, brand awareness, web design and development, and social media and search engine marketing, announced its partnership with client Suntech of Fairfield County, Inc., a Westport, CT-based firm that sells, installs, and services highly specialized, cutting edge residential windows and doors for the commercial and residential markets.
With the goal of expanding both the commercial and residential sides of its business, Suntech of Fairfield County, Inc. enlisted the help of JumarMarketing, LLC to define and deliver a comprehensive marketing strategy that would introduce it to potential residential customers as well as prospective business clients. The result was the launch of an end-to-end campaign that delivered on many different facets. Beginning with the brand itself, Jumar modified Suntech of Fairfield County, Inc.'s existing logo and developed a new tagline to enhance its presence. This was followed by the design, development, and implementation of a targeted print advertising campaign, as well as the production of direct mail and print marketing promotions. New sales collateral was also designed and created, including new business cards, postcards, and branded stickers.
To further assist in driving awareness of Suntech of Fairfield County, Inc.'s in the markets it serves, its website, found at www.suntechwindowsct.com, was consolidated with that of parent company, Suntech of Connecticut, Inc. This enhanced the company's appeal to both residential and commercial markets and allowed potential clients to view Suntech's breadth of experience by including the history of the commercial side of the business. Jumar is also currently managing the Search Engine Optimization (SEO), Search Engine Marketing (SEM) management, online marketing, and public relations campaigns on behalf of Suntech of Fairfield County, Inc.
"Jumar has continued to deliver exactly what we needed, from strategy to execution," stated Vincent Berkun, General Manager of Suntech of Fairfield County, Inc. "The new website enhancements, advertising campaigns, and branding refresh are exactly what we wanted. We are very pleased with our progress so far and look forward to a continued relationship with Jumar," continued Berkun.
"We are delighted to be working with Suntech of Fairfield County, Inc.," said Judi Virgulak, President of JumarMarketing, LLC. "Our objective was to grow their client base beyond the business market, and we feel the items we have delivered-and will continue to deliver-are a step in the right direction in terms of positioning them in front of new potential customers."
About JumarMarketing, LLC
JumarMarketing, LLC is a full-service marketing agency specializing in strategy, branding, web design and development, and social media and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients' businesses. JumarMarketing, LLC works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, visit the company website at www.jumarmarketing.com.
About Suntech of Fairfield County, Inc.
Suntech of Fairfield County, Inc. is a highly specialized, cutting-edge residential window company located in Westport, CT and a subsidiary of Suntech of Connecticut, Inc. Offering over 30 years of expertise in commercial contracting, the company sells, installs, and services exceptional and innovative glass products throughout Fairfield and Litchfield Counties, CT and Westchester County, NY. Additional information can be found on the company website at www.suntechwindowsct.com.
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