Jeff Baher, Head of Product Marketing, Bolster, Inc. to Speak at The Knowledge Group’s Effective Brand Protection Strategy Event
The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that Jeff Baher, Head of Product Marketing, Bolster, Inc. will speak at its webcast entitled, “Effective Brand Protection Strategy: A Comprehensive Guide for Companies LIVE Webcast.”
- (1888PressRelease) March 20, 2021 - This event is scheduled for Thursday, March 25, 2021 from 12:00 pm to 1:00 pm (ET).
For further details, please visit: https://knowledgewebcasts.com/know-portfolio/effective-brand-protection-strategy-cle
About Jeff Baher
Jeff is Head of Product Marketing at Bolster, Inc., the industry leader in AI-driven brand protection and fraud prevention. Jeff has deep experience in digital infrastructure, cybersecurity, product marketing and go-to-market strategy. Jeff has held leadership positions for Fortune 500, mid-size and startup technology companies, including Cisco (10 years) and Dell EMC (8 years). Jeff received his bachelor’s degree cum laude from Harvard College and is a frequent spokesperson with press and analyst communities.
About Bolster, Inc.
Bolster creates trust and safety on the Internet so companies can thrive in digital commerce. We help companies leverage AI and automation to secure their brand perimeter to engender trust and safety wherever the customer meets the brand. Trust and safety extend beyond tactical solutions that protect or mitigate a specific attack vector to protecting customer interactions across all brand interactions. Bolster recognizes that bad actors use multiple channels to commit fraud or inflict harm, and we offer a set of solutions that provide protection across these channels. We create an environment where customers feel safe, so companies experience gains in customer engagement and revenue.
Abstract
The rise of e-commerce in recent years had significantly helped businesses to gain better customer engagement and, thus, improve bottom lines. However, along with the surge of business opportunities on the internet, is the influx of criminals selling fake products and standing up brand infringing sites used for stealing credentials and propagating scams. This unwelcome trend further intensifies as consumers rely more heavily on e-commerce with the enforcement of social distancing around the world.
Now more than ever, companies need to put an effective online brand protection strategy in place. By taking a strategic approach in every digital channel, businesses can streamline implementation, save costs, and ensure brand reputation.
In this LIVE Webcast, brand protection experts Jeff Baher of Bolster, Inc. and James Hastings of Collen, will present to the audience a comprehensive guide on how to develop an effective brand protection strategy. Speaker will also provide practical tips and best practices in strengthening brand enforcement amid the current COVID-19 pandemic.
Some of the major topics that will be covered in this course are:
• Online Brand Protection - Recent Trends
• Counterfeiting - Identifying Red Flags
• Effective Brand Protection Strategies
• Factors to Consider in Selecting a Brand Protection Solution
• Best Practices
About The Knowledge Group
Founded in November 2006, The Knowledge Group has been at the forefront of providing quality continuing education programs for lawyers, accountants, financial executives, risk and compliance specialists, human resources professionals, technology officers, and business consultants in a wide range of industries.
The Knowledge Group strives to be the best-in-class provider of continuing education by bringing forth relevant content you can’t get anywhere else.
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