James Hastings, Of Counsel, Collen to Speak at The Knowledge Group’s Effective Brand Protection Strategy Event
The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that James Hastings, Of Counsel, Collen will speak at its webcast entitled, “Effective Brand Protection Strategy: A Comprehensive Guide for Companies LIVE Webcast.”
- (1888PressRelease) March 20, 2021 - This event is scheduled for Thursday, March 25, 2021 from 12:00 pm to 1:00 pm (ET).
For further details, please visit: https://knowledgewebcasts.com/know-portfolio/effective-brand-protection-strategy-cle
About James Hastings
James Hastings is Counsel with Collen, a leading intellectual property law firm.
He is a Legal Lean Sigma yellow belt, certified to help legal departments implement process improvement techniques and programs. He is author of the online publication, Trademark Opposition Lawyer — a guide for CEOs and in-house counsel about contested proceedings before the U.S. Trademark Trial and Appeal Board. Mr. Hastings is also an approved mediator of the International Trademark Association Panel of Mediators, an alternative dispute resolution forum with approximately160 mediators worldwide. James’s insight on trademark law has been solicited by and featured in Corporate Counsel, Bloomberg BNA, Law.com, and other national legal publications.
About Collen
Collen IP is a New York-based intellectual property law firm that is well-known among the United States and international trademark legal communities. The firm is consistently ranked among the top law firms in the United States in surveys based upon annual activity and number of trademark oppositions filed on its clients’ behalf. Collen IP not only represents global companies in protecting their rights before the U.S. Trademark Trial and Appeal Board, but privately held as well as small businesses and entrepreneurs.
Abstract
The rise of e-commerce in recent years had significantly helped businesses to gain better customer engagement and, thus, improve bottom lines. However, along with the surge of business opportunities on the internet, is the influx of criminals selling fake products and standing up brand infringing sites used for stealing credentials and propagating scams. This unwelcome trend further intensifies as consumers rely more heavily on e-commerce with the enforcement of social distancing around the world.
Now more than ever, companies need to put an effective online brand protection strategy in place. By taking a strategic approach in every digital channel, businesses can streamline implementation, save costs, and ensure brand reputation.
In this LIVE Webcast, brand protection experts Jeff Baher of Bolster, Inc. and James Hastings of Collen, will present to the audience a comprehensive guide on how to develop an effective brand protection strategy. Speaker will also provide practical tips and best practices in strengthening brand enforcement amid the current COVID-19 pandemic.
Some of the major topics that will be covered in this course are:
• Online Brand Protection - Recent Trends
• Counterfeiting - Identifying Red Flags
• Effective Brand Protection Strategies
• Factors to Consider in Selecting a Brand Protection Solution
• Best Practices
About The Knowledge Group
Founded in November 2006, The Knowledge Group has been at the forefront of providing quality continuing education programs for lawyers, accountants, financial executives, risk and compliance specialists, human resources professionals, technology officers, and business consultants in a wide range of industries.
The Knowledge Group strives to be the best-in-class provider of continuing education by bringing forth relevant content you can’t get anywhere else.
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