iVenture Card to Launch Hong Kong's First Sightseeing Smartcard The See Hong Kong Pass promises unlimited access to top Hong Kong attractions

Top Quote Discover more with the See Hong Kong Attractions Pass. With a choice of 1, 2 or 3 consecutive days, the pass offers great value and convenience with free entry to over 15 top and unique attractions including Peak Tram, Big Bus Tours, Star Ferry, DHL Balloon, Dim Sum Cooking Class, Feng Shui Tour, Wetland Park and top museums in Hong Kong. Book your See Hong Kong Attractions Pass Today! End Quote
  • (1888PressRelease) May 17, 2011 - HONG KONG - iVenture Card, a leading global provider of tourism experiences, today introduced the See Hong Kong Pass. This innovative sightseeing smart card allows cash-free entry to more than 15 top and unique attractions in Hong Kong together with a free trip to Macau. The Pass is designed to provide unforgettable experiences, convenience and great savings to independent travelers to the destination. Following the successes of similar iVenture Card attractions passes in Australia, Canada and Singapore, the Pass is now available online and through its distribution network and attraction partners starting at a price of only HK$399 (1-Day Adult).

    "The sightseeing smart card concept is relatively new to Asia. Hong Kong was selected as one of the first destinations in Asia to launch the pass as we see great potential in the Free and Independent Tourist (FIT) market and have received terrific support from the participating attractions and local tourism bodies," said Thibault Paquin, iVenture Card Asia's Managing Director and operator of the See Hong Kong Pass.

    Travelers can choose from a one-day to a three-day pass to experience the best that Hong Kong has to offer. In addition to unlimited entry to top attractions like Big Bus Tours, Peak Tram and DHL Hong Kong Balloon, the See Hong Kong Pass will open doors to unique experiences such as Dim Sum Cooking Class by Super Star, Feng Shui Tour, Hong Kong Traditional Life Style Tour, Wine Tasting at the 8th Estate Winery and Aberdeen Harbor "Sampan" boat ride. The Pass also comes with one free trip to or from Macau by TurboJET and free entry to the Macau Tower Observation Deck. This represents over HK$2,000 of total value all on one simple card.

    With year on growth of 22% and a record-high 36 million visitors to Hong Kong last year, the See Hong Kong Pass serves to increase the length of stay and overall experience of FIT visitors, and provides a simple solution for both vendors and pass-holders.

    "We believe the See Hong Kong Pass will help drive domestic and international awareness and ticket sales to DHL Hong Kong Balloon, an iconic new attraction in Hong Kong. The See Hong Kong Pass answers the needs of attractions such as the DHL Hong Kong Balloon and provides visitors with a one price solution to sightseeing in Hong Kong," commented Rob Perren, CEO, Future Leisure - the operator of DHL Hong Kong Balloon.

    In addition to including many of Hong Kong's most well known attractions such as Hong Kong Wetland Park, Maritime Museum and other popular museums, the See Hong Kong Pass also opens the door to new and enhanced experiences and discovery of some less known attractions.

    "We are delighted to see the product launched. Dim Sum is a fabric of the Hong Kong dining experience that is often overlooked by visitors to the city. The pass provides visibility to our product and ensures that visitors to Hong Kong, whether first time or repeat visitors, have a sense of discovery," says Grant Lee, Banquet & Events Manager, Super Star Restaurants.

    "We are keen to work with the See Hong Kong Pass as it brings more attraction choices to the travelers. Pass-holders can have a chance to sample wines made in Hong Kong at 8th Estate Winery," added Lysanne Tusar, Founder & CMO, 8th Estate Winery.

    The See Hong Kong Pass is valid for 6 months once purchased and comes with an easy-reference pocket guide to help visitors plan their experience in Hong Kong and Macau.

    Adult 1-Day HK$399 2-Day HK$649 3-Day HK$899
    Child 1-Day HK$299 2-Day HK$499 3-Day HK$649

    List of Featured Attractions
    8th Estate Winery
    Aberdeen Harbour "Sampan" boat ride
    AJ Hackett Macau Tower
    Big Bus - Hong Kong Island Tour
    Big Bus - Kowloon Tour
    Big Bus - Stanley Tour
    DHL Hong Kong Balloon
    Dim Sum Cooking Class & Tasting (by Super Star)
    Feng Shui Tour
    Happy Valley Racecourse Hong Kong Traditional Lifestyles Tour
    Hong Kong Maritime Museum
    Hong Kong Weekly Museum Pass
    Hong Kong Wetland Park
    Macau Tower
    Sha Tin Racecourse
    Star Ferry
    The Peak Tram
    TurboJET (HK-Macau route)

    Launch Special
    To celebrate the launch of the See Hong Kong Pass customers can benefit from a 10% discount on a 2-Day Adult Pass (HK$64.9 savings) when buying online. Offer ends 30th June 2011.

    For further information on iVenture Card's See Hong Kong Pass, please visit www.seehongkongpass.com.

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