Iowa Valley Community College District Selects EducationDynamics Student Success & Retention Program

Top Quote Leading Education Services Company to Implement Student Success and Retention Program for all Iowa Valley Community College Students. End Quote
  • (1888PressRelease) August 13, 2010 - Hoboken, New Jersey - EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students, announced today that Iowa Valley Community College District has signed on to implement its student retention and engagement program with the goal of increasing student retention and success.

    Iowa Valley Community College will utilize EducationDynamics' FYRE™ (First-Year Retention & Engagement) program, which immerses new students in timely, success-centric content and purpose-oriented, peer-to-peer networking designed to help them better navigate the social and academic transition to college. The FYRE program will be deployed to traditional and adult students across three campuses with content specific to success in each audience's coursework, impacting persistence from associate's degree programs to continuing education and certificate programs. The EducationDynamics retention program will be supported by a Title III grant.

    "Through FYRE, all Iowa Valley Community College students will get consistent access to relevant articles, self-assessments and an online community that is specifically designed for them. The FYRE program not only supports our retention and engagement goals, but also the Iowa Valley Community College District's strategic plan to increase efficient communication on various information sharing platforms as well," said Dr. Chris Russell, Chief Academic Officer at Iowa Valley Community College. "We have dedicated a lot of time getting to know our new partners at EducationDynamics and we are confident in their expertise in providing web-based student success programs for college-level students of all ages, including adult and online students."

    Features of the FYRE program will include:

    Dynamic and segmented content―Automated e-messaging (segmented by student characteristics such as course of study) that drives students to the most relevant content within the student success web portal and leverages best practices to increase responses to "calls to action" such as sign-up for online tutoring, update financial aid forms or contact your advisor.

    Interactive online orientation―Web portal that delivers engaging articles, self-assessment tests, surveys and videos within a "virtual orientation" designed to drive students toward resources shown to influence student success, helping solve the problem of low or no attendance at orientation.

    Data tracking and assessment―Real-time data helps administrators manage students who are not engaging or have difficulty adjusting, and client service includes access to experts with experience in using technology to optimize student retention and program success, helping to prevent data overload and focus on the data that matters.

    "Many community colleges are now investing in student success programs that focus on increasing engagement and building community within a student population that was once overlooked, either because it was assumed these students would not want to engage or institutions did not think to give them an opportunity," said John Mathew, President of Enrollment and Retention Services at EducationDynamics. "One thing we have noted about community college students is that a good number of them do wish to participate in university life-the challenging part is identifying who those students are and then servicing their need or desire to be part of a college experience. EducationDynamics gathered proprietary research on the obstacles to success for 'non-traditional' students such as family issues, work-life balance and lack of confidence, and used this research to build the most relevant student success content. While many college students have similar issues, community college and online students are using our success portals differently-such as sharing tips on finding time to study while raising a family and fears about returning to school in an intimidating technological landscape. Our programs provide a map of student success, and connect, inspire and motivate students to persist."

    For more information about the EducationDynamics student engagement programs such as FYRE, or to request a demo, visit or contact Ingrid Ramos at partnerships ( @ ) educationdynamics dot com or 201 dot 377 dot 3329 dot

    About EducationDynamics
    EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit

    About Iowa Valley Community College District
    Iowa Valley Community College District (IVCCD) was organized in 1966 as one of 15 community college districts in Iowa. The District operates campuses in Iowa Falls and Marshalltown, including a satellite center in Grinnell. Campuses offer one-year and two-year career-technical programs as well as Associate in Arts (AA) and Associate in Science (AS) transfer degrees. The Continuing Education program offers training for business and industry as well as thousands of adult education programs and services throughout Central Iowa. Iowa Valley Community College District is committed to providing quality learning experiences, ensuring student success, responding to diverse community needs and building community partnerships.

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