Imagination Head of IT to speak at Paris Google Atmosphere

Top Quote Global communication agency presents cloud business case at Pan-European CIO event. Matt Ballantine, Head of IT from global communications agency Imagination, will present at the Building the Business Case workshop at Google Atmosphere in Paris this week. End Quote
  • (1888PressRelease) September 21, 2010 - Speaking on day two of the event, which is being held from September 19 to 22, Ballantine's presentation on delivering value with Google Apps examines how to achieve the cost benefits of a cloud solution, but without the risk of failure associated with cost-savings-led projects.

    "The basics for developing a cost-based business case for a cloud solution are simple and straightforward," he said.

    "However, there is a problem with projects that are driven on the basis of cost-saving alone. Whilst in the short term they are likely to see cost savings achieved, longer term they are likely to end in disaster - cost saving should be a by-product of achieving your business objectives."

    After undertaking the challenge to move more than 600 user accounts across 14 locations in nine countries and seven time zones to Google Apps, Ballantine will also be revealing findings of an internal staff survey on how staff have reacted and responded.

    The exclusive Google Atmosphere event brings together 300 of Europe's leading CIOs, leaders of internet innovation, customers, academics and authors over three days.

    The event will explore cloud computing, the evolution of the workplace, how to foster innovation and collaboration, using emerging technologies to realise a company's business value and the future of the internet.

    Ballantine previously spoke at the Google CIO summit in London in June earlier this year.

    About Imagination

    Launched in London in 1968, Imagination is an independent communications agency whose roots lie in non-traditional, live, experience marketing. Imagination has twelve offices around the world, and the full complement of in-house talent, from brand consultants to architects, advertising specialists to interior designers, retail specialists and event producers to direct marketers and digital experts. This unique offering enables Imagination to approach every problem from broader and more surprising angles, build solutions from the ground up across all channels, and deliver insights aligned with the way people wish to interact with brands. Imagination transforms business through creativity. Imagination's clients include Aston Martin, Guinness, oneworld global alliance, Disney, Ford, Goldman Sachs, Shell and Samsung. In 2010, Imagination was declared number one in Design Week's UK Top 100 Design Agency survey and Marketing magazine's Design league table.

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