Imagination expands events capabilities

Top Quote Two appointed to Ford experience and events team roles. End Quote
  • (1888PressRelease) January 27, 2011 - Global communications agency Imagination has hired two new staff to the Ford Group, as part of a wider expansion of their experience and events capacity.

    Esther Wyatt has been appointed as Senior Event Planning and Logistic Manager, joining Imagination from The Finishing Touch where she worked for more than six years as a Senior Event Manager.

    During her tenure, she managed events for clients such as Accenture, RBS, Aegis, American Express and Novartis.

    She has also worked for Frontiers Group, S2 Marketing and Sportsword Media group, working on a range of global events for companies including The Times Newspaper, Lloyds TSB, the International Rugby Board and TaylorMade Adidas Golf.

    "After working across a broad spectrum of industry sectors and clients, from surfing competitions, international golf events, corporate conferences and parties, I wanted the opportunity to focus on one brand," Esther said.

    "Imagination and Ford are industry leaders, and I am looking forward to the opportunity to grow and working in a team with such diverse experiences and specialities."

    In addition, Sophie Fraser has been appointed as an Account Executive in the Ford Group.

    Sophie graduated with a Masters in Advertising and Design from Leeds University in December 2009, and has since interned with TWBA, worked with TRO as a Diageo Account Executive and spent two months in Spain fitting out a boutique hotel for a local interior design firm.

    Sophie commented: "Imagination values fresh skill sets, fresh backgrounds and fresh ideas which is really exciting to me."

    "Imagination thinks about communication beyond the product, by applying a variety of perspectives and experiences. I am thrilled to be part of the team."

    Imagination's Business and Special Projects Director Richard Foulkes said: "The appointments have been made to ensure Imagination continues to create memorable live moments, which are the best platform for personal brand communication.

    "Imagination is all about transforming business through creativity, and so it is important that we have the logistical infrastructure in place to support and deliver our innovative ideas.

    "We are very excited to have Esther and Sophie join the Imagination team, and there will be more positive news on appointments shortly."

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