IIMSAM Middle East Office Participates in World Earth Hour 2011

Top Quote IIMSAM Goodwill Ambassador and Director of its Middle East Office Dr. Naseer Homoud message on World Earth Hour-2011. He urged for better coordination among the world communities to preserve the climate so that the menace of global warming could be tackled. End Quote
  • (1888PressRelease) March 27, 2011 - While participating in the noble endeavor of world earth hour Dr. Homoud said "by switching off non-essential lights for an hour all across the globe, world will join itself in a symbolic connection that can inspire the change what the world needs urgently". He added that IIMSAM Middle East office is joining the call by switching its light to mark the occasion. "we want to ensure that our planet where we leave should be handed over to our future generations in the same way as it was handed over to us, we want to ensure that effects of climate change should not negatively influence us, we want to ensure that our climate is controlled in a way which is valuable for our planet and for our generations". Dr. Homoud said.

    The Earth Hour movement, which aims to raise awareness about climate change by switching off lights for 60 minutes, hopes to bring people together to think about what they can do to reduce harmful carbon pollution blamed for rising temperatures. Dr. Homoud welcomed the inspiring campaign of World Wildlife Foundation for this noble venture and has appealed to switch off all non-essential lights worldwide.

    IIMSAM Middle East Office is joining the world in observing Earth Hour this Saturday, March 26 from 8:30 p.m. - 9:30 p.m, said Dr. Homoud. He further said the simple act of turning off lights and electronic appliances for one hour will go a long way in solving the problem caused by the warming climate. He said not only IIMSAM Middle East Office is joining the Earth Hour by temporarily halting its operations for one hour, something that will be replicated by responsible counterparts all over the world. "I expect to see full support in behalf of people for this coming observance of Earth Hour, as it will show that we are one with the whole world in mitigating the effects of global warming," Dr. Homoud said. The Goodwill Ambassador also appealed to people to be responsible in consuming electricity by turning off lights and electrical appliances if they are not being used.

    "We are pleased to join in this global effort that stimulates organizations and individuals around the world to symbolically switch off their lights in support of energy conservation and I call upon the world community to show their camaraderie for the cause of climate preservation", Dr. Homoud urged. He further added "World Earth Hour is a call to action to every business, community and individual globally. It's the public's chance to show their support for their country to act responsibly and to lead the way forward, towards a sustainable future. Iconic buildings and landmarks worldwide will stand in darkness, whilst people everywhere turn off their lights in contemplation of the one thing we all care about - our planet".

    Earth Hour 2011 aims to rally individuals, businesses and governments from across the planet behind a global resolution to climate change, empowering them with a platform to showcase their leadership on the global threat of climate change. "If we all perform this one simple act together, it will send a message to our governments too powerful for them to ignore. They will know the people of the world want to see action on climate change", Dr. Homoud said.

    While outlining the effect of climate change on malnutrition and hunger Dr. Homoud said "It is an irony that in present world extreme poverty is a grim reality, affecting around a quarter per cent of the world population. Dr. Homoud highlighted some of the projected impacts of climate change on food security. "To address this unmatched challenge, a strong commitment of the international community, particularly the developed countries, is needed. The current negotiation process offers opportunities to identify and endorse some of the actions needed. However, large efforts will be required beyond Copenhagen summit".

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