bluMedia Group Enters the Detroit Market with Innovative Media Solutions

As the architect of the indirect market infiltration vehicle campaign based on mobile media platforms bluMedia is the new kid on the block in the world of advertising. Taking on challenges with fresh ideas & new blood- wait until you get a load of these guys and their capabilities. They put the WOW back into consumer capturing and database creation with their innovative Information on Demand. End Quote

Detroit, MI (1888PressRelease) March 27, 2011 - Today, ethnic and segmented markets are the market, and bluMedia Group is setting new trends. As the architects of indirect market infiltration vehicles based on mobile media platforms we are the commanding force in the world of advertising. The agency is poised to connect forward thinking brands to the $2 Trillion spending power of multicultural new America. Pushing the envelope with cutting edge technology development, innovative ideas and practical solutions bluMedia is in the driver's seat when it comes to brand recognition and purchase consideration from consumers. Understanding how all consumers use digital technology is the key to our client's success.

ON THE MOVE-

When a Corporate client that specializes in Home Intrusion Alert systems asked us to help them expand their footprint into the Detroit core bluMedia went to work.
The Challenge is to grow relevance and affinity for brand recognition with a focus on urban youth while building a community alert system infrastructure owned and operated by client.

IDEA: Use our SMS and Short Code ASP Interface to code each subdivision in the 14th and 15th Ward Zones of Detroit and use it as a catalyst to develop antiquated systems of safety and security formulated by community organizations with a focus on youth development while driving brand recognition and purchase consideration from young urban trendsetters and their older counterparts in both residential and commercial sectors.

Results: Research is being conducted to determine the success of not only our core target audience but to measure the overall impact of our efforts on the youth. We found that the response was overwhelming and that our community outreach program inspired an emotional connection. This pilot program is still in progress and the final results are not in yet- we will keep you posted. What we can say is that the support from the community has been phenomenal and Detroit is ALIVE!

A Real Estate Broker that specializes in investment REO portfolios asked us to help them pound their competition. bluMedia knew exactly how to achieve a position of high ground for the client on their battlefield of business. The Challenge was to Create brand recognition while driving traffic for purchase consideration from consumers looking to purchase real estate within the next 45 days.

IDEA: Create "INFORMATION ON DEMAND" for both the yard signs and classifieds along with all other media currently published by client. Use a mobile media platform to connect with consumer and develop a mobile SMS, WAP relationship with consumers from each inquiry.

RESULTS: The client's REO inventory was unable to keep pace with the traffic and total number of sales per month increased by 132%. Fortunately our real time database statistics that were supplied to the client enabled them to strengthen their relationships with their REO suppliers and they are in the process of cataloging more inventory to offer their investors.

By now the wheels should be turning, you should know that bluMedia Group is the advertising agency that you want to consult with for creative direction that drives your bottom line. Please contact our offices for your FREE consultation today! You can google us and or find us listed in the Yellow Pages; bluMedia Group, LLC 19966 Livernois Ave. Detroit Michigan 48221- We look forward to hearing from you soon!

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