iGoDigital to Showcase New Innovations in Personalization at Internet Retailer Conference and Exhibition 2012

Top Quote Guided selling and product recommendation provider to highlight new products, Guided Search and Segment Builder, at the upcoming conference. End Quote
  • Indianapolis, IN (1888PressRelease) June 05, 2012 - iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools for eCommerce, will be introducing new personalization tools at the Internet Retailer Conference and Exhibition (IRCE) 2012, taking place June 5-8, at Chicago's McCormick Place West. iGoDigital will showcase the company's personalized suite of services, including its new data segmentation tool, at booth #421 and its new Guided Search solution at booth #120.

    iGoDigital is the leader in personalization services for eCommerce, helping retailers deliver the right products to the right customers at the right time. Used by many of the largest online retailers including Amazon, Walmart and Best Buy, iGoDigital is the only provider in the market to observe and analyze individual shopper behavior, ask explicit questions, leverage social profiles and analyze the "wisdom of the crowds" to develop highly accurate customer profiles that power true personalization across channels.

    iGoDigital's new market segmentation tool, Segment Builder, gives retailers access to this data. Segment Builder serves as a single data source for marketers, allowing them to build targeted segments based on the data and deliver personalized, timely and relevant communication. In addition to traditional data sources like email or social feeds, Segment Builder incorporates product level data, click and purchase behavior and demographic data into a single source and allows the marketer to execute real-time campaigns without the involvement of IT resources. Segment Builder will showcased alongside iGoDigital's proven personalized product recommendations and guided selling solutions in booth #421.

    iGoDigital Guided Search is a new intelligent search interface that delivers personalized search results directly from the search box, guiding customers to the most relevant product pages in fewer clicks. .Using iGoDigital's proprietary technology, shoppers are presented search results are not only based on search terms, but also on their unique profiles, exponentially increasing the relevancy of the results. Search results are presented in a "quick view" format from the search box, but more than just a list of products, the Guided Search window includes both products and filters so the individual can further customize the search experience and get to the exact product they're looking for, faster.

    The theme for IRCE 2012 is "Connecting With the 21st-Century Consumer." Attendees will learn the latest practices and tools for connecting with the 21st Century consumer via in-depth examinations topics including: social media, mobile commerce, e-marketing, web merchandising, improving back-end operations and boosting conversions and profitability. For more information about IRCE 2012, please visit: http://irce.internetretailer.com/2012/.

    To setup a meeting with iGoDigital at IRCE 2012 or to learn more, please email tellmemore ( @ ) igodigital dot com or visit www dot igodigital dot com dot

    About iGoDigital
    iGoDigital is the leading provider of ecommerce personalization solutions to guide smarter retail. iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide shoppers through a personalized cross-channel shopping experience. iGoDigital serves 8 of the 10 top online retailers and many of the world's most successful retail brands, including Amazon, Office Depot, Staples, Wal-Mart, P&G, OnlineShoes and Scholastic. To learn more about iGoDigital, visit www.igodigital.com.

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