IFITT Hosts Event On Technology Enabled Tourism Experiences

Top Quote On Thursday 18th April, IFITT is hosting a workshop at the EyeForTravel London Travel Distribution Summit Europe 2012. The main purpose of the event is to discuss the impact that technology has on the travel and tourism industry and how it can develop tourism experiences. End Quote
  • (1888PressRelease) February 25, 2012 - On Thursday 18th April, the International Federation for IT and Travel & Tourism (IFITT) is hosting a workshop entitled "Technology Enabled Tourism Experience Economy" at the EyeForTravel London Travel Distribution Summit Europe 2012. The workshop will take place from 9:00 am to 12:00 am at the Business Design Centre, London.

    The event will be moderated by Professor Dimitrios Buhalis (IFITT President and Bournemouth University). Presenters from the tourism and hospitality industry and academia will include Danny Potter & Noel Hunwick (Owners, Inamo Restaurant London), Marco Fanton (Social Media Director of Sol Media Group), Hannes Werthner & Rainer Schuster (Founders, Pixtri OG, Austria), Adriana Conte (Social Media Programme Manager, VisitBritain) & Phil Taylor (Head of Digital, VisitBritain), and Barbara Neuhofer (John Kent Institute in Tourism, Bournemouth University).

    Businesses in travel and tourism organisations have successfully implemented recent information and communication technologies to enhance the customer experience. The event will highlight the importance of these developments and discuss how technology can enhance the competitiveness of the tourism industry.
    IFITT President and Bournemouth University Professor Dimitrios Buhalis said, "As tourism and leisure are increasingly recognised as experience industries we need to explore how technologies and technology enabled services will be critical in developing and delivering dynamic tourism experiences. Social media, mobile technologies, augmented reality and eventually gaming will give us technological tools for developing such experiences. The gamification of tourism will also enable us to create virtual experience and blend them with real experiences. This is a fantastically exciting area that we will explore on this event."

    The experience economy is an important concept in modern society and business. Tourism as a traditionally service-dominated industry has always been on the forefront of the experience economy. Therefore, for tourism businesses, designing and delivering meaningful, unique and memorable consumer experiences is imperative. At the same time, recent dynamic technological advancements have provided opportunities for adding value to already high-level quality tourism products and services.

    To register visit http://ifitteft-eorg.eventbrite.com/

    For more information please contact:
    Professor Dimitrios Buhalis (IFITT President) at ifitt ( @ ) ifitt dot org or dbuhalis ( @ ) bournemouth dot ac.uk

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