I Imagine Studio Wins IAC Award for Midtown Clubs Website

Top Quote The Web Marketing Association recently awarded I Imagine Studio with the Best Other Website award for its outstanding work and creative excellence in revamping the Midtown Athletic Clubs website. The Internet Advertising Competition Awards honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the best in award-winning Internet advertising. End Quote
  • Chicago, IL (1888PressRelease) March 27, 2012 - I Imagine Studio launched the new Midtown Athletic Clubs website (www.midtown.com) during the last week of July. Designed and developed in a mere three months, the website communicates Midtown's unique combination of state-of-the-art facilities, unparalleled instruction and service, and vibrant fitness community in a way that is innovative, smart, and refreshing.

    The new website, based on the recently developed brand strategy, communicates Midtown's brand positioning and value promise as it engages prospects and members. Embracing the community of members and associates that is at the core of the brand, the website exclusively features photos of real members and staff, member testimonials, along with a variety of social media functionalities that engage members and prospects with the clubs.

    I Imagine worked tirelessly on the website, completing all phases of design and development including concept ideation, detailed design, content development, animation, front- and back-end coding, set up and customization of a content management system, and search engine optimization.

    The new Midtown website was created in an effort to accurately and engagingly portray the essence of the Midtown brand. The success of the website and its recognition by the Web Marketing Association, commend the creativity, strategic process, and hard work dedicated to Midtown Athletic Clubs website design. "I Imagine captured the essence of the Midtown brand in developing our new website," said Steven Schwartz, President and CEO of Midtown Athletic Clubs. "It is truly a celebration of our members."

    About Midtown Athletic Clubs
    Midtown Athletic Clubs, a division of TCA Holdings, is a leader in the upscale fitness club and sports resort industry. What began as a single tennis club in Chicago in 1970 has grown into 10 full-service tennis and fitness facilities throughout the United States and Canada. Midtown features a variety of dynamic tennis programs, the latest cardio and strength training equipment, group exercise classes, personal training and spa services. The clubs offer a warm, inviting environment and provide a special place to connect with family, make new friends and get fit. For more information, visit www.midtown.com.

    About I Imagine Studio
    I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio's professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that's how you begin to make a difference. I Imagine Studio's clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award-winning, branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio's previous awards can be found at http://iimaginestudio.com/why/awards.

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