Holy Cow Branding Continues Expansion, Hires Director of Sales

Top Quote Triangle Branding Agency Brings on Fred Redding, Dynamic Sales Leader, to Head up New Business Development. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) March 24, 2011 - After experiencing a rapid growth phase in late 2010 that prompted the addition of new staff members and service offerings, as well as the signing of several new clients, Holy Cow Branding, a Triangle-based strategic branding agency, is once again establishing a pattern of upward growth in 2011 by bringing on dynamic sales professional Fred Redding to fill their Director of Sales position. Redding, a resident of Raleigh, North Carolina, brings 15 years of sales experience in various industries to the position.

    Said Holy Cow CEO, Lorana Price, "Fred is a perfect match for our team. His fun, upbeat attitude and fearless approach compliment his wealth of knowledge and experience, which spans a multitude of industries. Fred's ability to understand his clients' businesses is something he will be able to utilize as he leads us to gain clients in new markets."

    Redding will be responsible for generating new sales, maintaining relationships with existing clients, and managing client satisfaction. He has 15 years of experience in business development among C-Level executives, sales team leadership, and strategic maintenance relationships through a consultative approach. Redding was responsible for generating revenue and profits as the account manager for Bonitz Environmental Technologies, where he also received the company "Star Award" in 2003, an award given yearly to one employee at each location recognizing performance. Redding has served as the regional account manager for Global Knowledge, where he initiated, developed and maintained long-term, multi-level relationships with a variety of businesses and agencies.

    "I'm thrilled to have the opportunity to work with a dynamic, high-energy firm like Holy Cow. I'm eager to help take the company to the next level by expanding them into new markets and providing current clients with added customer service." said Redding.

    About Holy Cow Branding:
    Holy Cow Branding is a strategic branding agency that works with businesses to help them connect emotionally with customers. Their expertise enables them to create and sustain brands by generating positive, lasting impressions and emphasizing the qualities that make businesses stand out from the herd. Holy Cow Branding's core strengths include developing brand strategy, building brand awareness through marketing channels and managing brand assets.

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