Henkel Chooses StayinFront EdgeCG On-demand CRM for Schwarzkopf's Retail and Professional Sales Teams

Top Quote Henkel, a leading FMCG company chooses StayinFront EdgeCG, StayinFront's SaaS CRM On-demand for one of its top brand Schwarzkopf's Retail and Professional sales reps. This CRM Solution will support the reps latest mobile devices and will help to enhance their sales effectiveness. End Quote
  • (1888PressRelease) October 22, 2013 - The Henkel group is one of the leading companies in the FMCG sector. Its Beauty Care sector in Australia has migrated to a single, cloud-based CRM platform. This not only allows Beauty Care to integrate the activities of its business units, but also enables its sales teams and field force to operate efficiently using the mobile devices.

    latest Henkel Australia operates with leading brands and technologies in two business areas: Beauty Care and Adhesive Technologies. Its Beauty Care sector is active in the branded consumer goods business area - with its hair cosmetics, body care, and skin care products-and the professional hair salon sector. Its top brands include Extra Care, Dial, Napro and Schwarzkopf.

    The first phase rollout of StayinFront EdgeCG® SaaS (software-as-a-service) CRM and Analytics solution for consumer goods companies to Schwarzkopf Retail has been completed. The implementation for Schwarzkopf Professional is in progress.

    The single, scalable system will then support deployments from the cloud into other Henkel business units.

    David Higgins, Schwarzkopf Retail National Field Manager, said: "With StayinFront, we have found a strong partner which supports the latest mobile devices, provides economies of scale, captures all information and generates a single view of our customers and product portfolio."

    The agility of the StayinFront Analytics capability to run ad hoc reporting was an important consideration in the decision to move to StayinFront.

    Crucially, with StayinFront TouchCG® - Consumer Goods CRM for mobile devices, Henkel has the flexibility to provide the right device for the right role. It is able to deploy to iPads or Android devices across its teams. "For our remotely located Schwarzkopf field reps we needed a system that would support a cost-effective, small screen tablet. So we will roll out on the Galaxy Note II, in small screen tablet mode, for our reps' convenience and professional presentation," David said.

    Kerrie-Anne Turner, StayinFront's APAC Vice President and Managing Director Australia, said: "Henkel is a significant win for our StayinFront EdgeCG retail sector team. It proves the power of our ongoing innovation in on-demand, out of the box technology. This is a future proofed solution for not only Henkel but the broader FMCG industry. By supporting the most popular mobile devices we'll maximise in-store opportunities for Schwarzkopf reps and consistently improve their success rates. "

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