Helen Pastorino of Pertria Featured in Forbes ASAP

Top Quote Helen Pastorino was referenced in Forbes' ASAP Magazine for helping her business to thrive by acting swiftly and employing cutting edge technology to conduct business in real estate. End Quote
  • San Jose, CA (1888PressRelease) June 12, 2011 - Helen Pastorino, Founder and President of Pertria, was featured in Forbes' ASAP Magazine, a leading source for news and information regarding technology, business and finance.

    Pastorino was referenced for swiftly and successfully implementing cutting edge technology to expand her real estate business. Pastorino wasn't planning on opening a third real estate office for at least another year, but when she learned a competitor was planning on closing its doors, she decided to launch. "Let's do it" said Pastorino.

    She immediately began making calls and sending e-mails to secure the company's lease and recruit staff including management, brokers and licensed salespeople.

    She quickly focused her strategy and began executing the tasks necessary to open new offices including a pivotal press campaign and the creation of collateral materials for branding and marketing the business.

    Only one week after her competitor's office had announced its plans to close Pastorino was opening her new Palo Alto office. "Helen is a strong woman," said a former Grubb & Ellis executive, "More power to her."

    "I don't know that you could move that fast without the technology" admits Pastorino. But a big part of her success stems from her willingness to embrace new technology - for instance, insisting that email be adopted company wide before most even knew what email was or how it worked.

    The following excerpts highlight Pastorino's direct application of technology:

    -Deploying e-mail to seize new markets is just one of the ways Pastorino has used technology to expand her business.

    -Pastorino's comprehensive approach to automation has made [her business] one of Northern California's fastest-growing real estate firms.

    In 2004 Pastorino founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including Certified Financial PlannersŪ, tax advisors, insurance specialists and legal counsel - collectively providing clients with well grounded strategies designed to maximize opportunity and mitigate risk.

    Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.

    For more information on Pertria and Helen Pastorino, please visit www.pertria.com.

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