Hansons Windows Announces New VP of Marketing

Top Quote Leading home improvement company makes move to be more aggressive in marketing, branding products and services End Quote
  • Detroit, MI (1888PressRelease) February 11, 2012 - Hansons Windows, the Troy-based home improvement company that has been serving Michigan and Ohio customers since 1988, has announced the hiring of a new Vice President of Marketing.

    Blake Gitlin joins the company after over 20 years in the wireless communications and travel industries, where he was integral in growing every business he was involved in.

    The hiring of Gitlin into the newly created position is an indication by Hansons Windows of the company's aggressive new slant toward marketing and brand protection.

    "Blake brings with him not only experience but creative, outside-the-box ideas," said Brian Elias, founder and President of Hansons Windows. "We feel very fortunate to have him."

    Elias said that Gitlin will direct the entire marketing efforts of the company, including media placement, event exposure, canvassing, website traffic and SEO brand protection. He will also be heavily involved in developing ways to make Hansons Windows' excellent customer satisfaction ratings even better, Elias said.

    Gitlin, a graduate of Michigan State University, has extensive marketing and business development experience and has been very successful in growing companies against the backdrop of the fast-growing technology and digital age.

    "The opportunity to work with the hundreds of extremely talented Hansons Windows team members is incredible," Gitlin said. "The established Hansons culture of providing great products with a risk free buying experience makes my job pretty easy. We have a great message; I just need to make sure everyone knows about it."

    Hansons Windows, based in Troy, MI, serves Michigan and Ohio and sells and installs replacement windows, siding, roofing, insulation and gutter guards. Their company website is www.hansons.com.

    For more information about Hansons Windows and interviews with Brian Elias, please contact Eaman Gaggos at 248.581.3030 ext. 2301.

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