Guide by Cell Mobile Audio Tour Receives Record-Breaking Number of Visitors

Top Quote This summer, the Guide by Cell mobile audio tour at Azusa Pacific University received a record 1,000 average weekly dial-ins. End Quote
  • (1888PressRelease) October 14, 2010 - SAN FRANCISCO, Calif. - This summer, Azusa Pacific University (APU) in Azusa, CA, used Guide by Cell mobile audio tours for their special exhibit "Treasures of the Bible: The Dead Sea Scrolls and Beyond."

    During the exhibit's 4-month run, the audio tour received an average 1,000 dial-ins per week - a Guide by Cell record for any university art exhibition in the company's history. The exhibit was originally slated to end in August of this year, but was extended through to September due to popular demand.

    Guide by Cell mobile audio tours are accessible to any person with a working cell phone. Visitors were able to call in for repeat listens even after attending the exhibit, and were encouraged to share the audio information with friends and family.

    "The Guide by Cell tour did make a difference in the experience," said Andrew Barton, Senior Director of Development at APU. "Our visitors loved that it was easy to use, accessible through any cell phone provider, and not an extra thing to carry around. People walked away with a deeper understanding of the subject matter, beyond what was displayed on the walls or in the exhibition cases. Some even listened to the audio tour again at home!"

    About Azusa Pacific University

    Founded in 1899, Azusa Pacific University is a Christian university located just outside Los Angeles, California. The school offers over 80 bachelor's, masters, and doctoral programs and houses seven off-site centers throughout Southern California.

    About Guide by Cell

    Guide by Cell is the world's largest provider of interactive mobile technology solutions for cultural institutes and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, Smartphone applications and mobile giving campaigns.

    If you'd like to find out more about Guide by Cell, please call Diana Salier at (415) 615-0150, or e-mail diana ( @ ) guidebycell dot com dot

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    Media Contact:
    Diana Salier
    diana ( @ ) guidebycell dot com
    (415) 615-0150

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