Group of aristocratic lifestyle brands MER Patrimony is launching a site
MER announced the launch of the site. The press release contains information about the company, brand and goals.
- (1888PressRelease) March 06, 2021 - MER Patrimony, a family-owned company that brings together a range of brands associated with the refined leisure has launched its website and invites the sophisticated public to experience the taste of the “new aristocracy” in all its diversity.
The site https://merbrands.com acquaints visitors with the philosophy of the company, the directions they master, as well as the brands that are currently included in the group. From the very first glance at the home page of the site, you understand that it is all about exceptional, refined, one-of-a-kind experiences, intended rather not for a wide audience, but for a narrow circle of true connoisseurs.
“New aristocracy of taste” is their main slogan which reflects the spirit of the company. It means both age-old values, passion for novelty and discovery, and also hints at the fact that the most important part of the company's activity is built around taste in its direct meaning, namely, fine wines and drinks. “Chevalier Lifestyle” is another concept revealing the philosophy behind MER Patrimony. Everything that the company does has something to do with the world of modern knights and new aristocrats.
Chevalier world
The company covers a number of business areas that may be of interest to a modern chevalier: from fine wines to regattas and lordly hospitality. “Whatever it is a luxury hotel on the top of the Alps, an atmosphere restaurant in the heart of Paris, or a coastline lodge in the Arctic Ocean, every new project MER Patrimony embarks on is a testimony to a life worth living”.
Wines & Spirits
Refined wines are the heart of MER Patrimony and one of its most important activities. The company is proud to be the founder of a small wine business in Piemonte – a town that considered the capital of Italian wine. SCARPA Vini by MER Patrimony gracefully combines old winemaking tradition and innovation.
In the portfolio of the company's wine brands, you will also find such names as MAÏA, a unique blend of red and white grape varieties, Fincher & Co., well-recognized among wine lovers.
MER Patrimony also boasts an exquisite collection of spirits that can surprise even the most demanding connoisseurs. They offer to taste, for example, incredible Freetown Rums, aged for years in oak barrels and delivered straight from the best cellars in Europe.
And of course, modern Chevaliers drink only the highest quality water, such as # 1 Botanicals. The purest natural water is saturated with extracts of medicinal herbs, due to which it not only quenches thirst, but also gains antioxidant properties.
Hospitality
Sophisticated audiences are always attracted to places full of history and the spirit of the times. MER Patrimony offers its clients an exquisite set of locations where they can satisfy their both aesthetic and gastronomic hunger.
Monvigliero Vineyard Villas are remarkable not only for their stunning nature, comfortable designer houses and breathtaking views, but also for the opportunity to taste an amazing selection of local wines.
Osteria La Bogliona provides a unique opportunity to enjoy the wines of Piemonte combined with delicacies created by the chefs for an unforgettable gastronomic experience.
Svabin castles in the Check Republic are great to get into the spirit of chivalry and valor. These magnificent buildings, erected in the Middle Ages, allow visitors to escape from the hustle and bustle of the modern world and feel like a contemporary of epic knightley battles.
When a modern knight enters Monaco, he is invited to visit the BulBul concept bar, which boasts not only an excellent selection of drinks and snacks, but also an elegant interior worthy of the most discerning guests.
Regattas
The aristocratic world is unthinkable without yachts. Unsurprisingly, MER Patrimony also has something to offer here. The company's investors, with the support of external stakeholders, have established Ragnar, a true masterpiece of yacht engineering. It is a superyacht-explorer that combines luxurious interiors and outstanding technical characteristics to navigate the seas in a wide variety of climates. It is already available for connoisseurs of exquisite relaxation from all over the world.
History
People behind MER Patrimony are big history buffs. The great events of the past are among the most important sources for their inspiration. Wishing to contribute to the formation of a culture of remembrance, they took an active part in the creation of the 30-Year War museum in the Czech Republic, and also contributed to establishing a publishing house.
Brand essence
MER Patrimony positions itself as adherents of classical ideals. Stylish but not trendy, they follow age-old traditions and timeless values. At the same time, in all their projects, they try to go beyond the commonplace ideas, debunk stereotypes and push the boundaries. In everything they do, they value uncompromising excellence in terms of both quality and taste. Whether it's a yacht, a hotel or wine, it must be of unparalleled quality beyond comparison. Their mission, as they see it, is to create “a new culture of taste worthy of the chevalier lifestyle”.
Design and usability
The design of the site fully corresponds to the idea of the brand - it is stylish, but not pretentious, luxurious, but not too catchy, made in a noble palette of restrained colors with a predominance of blue shades, which have always been considered one of the most aristocratic colors.
The design uses graphics in the author's style, which gives it a touch of sophistication. Special attention should be paid to the logo, which resembles a knight's coat of arms― both laconic and expressive.
The laconic design of the site makes it very easy to use. The number of headings is minimized. Here you will find sections such as Home, Our story, Brands, Hospitability, Beverages, Contacts and a highly informative Blog, where visitors will find a lot of useful information related to the world of modern aristocrats. In fact, the blog would appeal to both businesses and customers searching for incredible experiences.
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