GM India Introduces The Cashless Ownership Offer For All Models

Top Quote World-class promise assuring low maintenance cost on Chevrolet cars. End Quote
  • (1888PressRelease) July 18, 2010 - GM India today announced the first-of-its-kind Cashless Ownership Offer for all its valued customers, in line with its commitment to provide the best-in-class products and services. In order to enable customers to own a Chevrolet in the most affordable way possible, GM India has introduced the Cashless Ownership Offer on all Chevrolet carlines including the recently launched and most sought after "Chevrolet Beat".

    Speaking about this latest offering, Mr Ankush Arora, Vice President (Sales, Marketing & After Sales) said, "At Chevrolet, it is our constant endeavor to provide the best products and services to our customers. Taking this commitment a step forward, we have introduced this Cashless Ownership Offer to ensure a low cost of maintenance and complete peace of mind for our customers."

    As part of the Chevrolet Cashless Ownership Offer, the customer will only have to pay one-time subsidized amount to avail free maintenance & service of his car for the next 3 years or 45,000 kilometers, whichever is earlier, to ensure low ownership and maintenance cost. This offer will cover all the Periodic Maintenance Services and Running Repairs. In tandem with the "Chevrolet Promise", in case the cost exceeds the maximum maintenance expense for 3 years outlined for each model, Chevrolet promises a full refund of the differential. The Cashless ownership offer will be applicable to the newly launched and much sought after Chevrolet Beat as well at a mere cost of Rs 13499/- covering all services and maintainence for a period of 3 years/45000 kms whichever is earlier.

    To further bolster the excellent ownership experience of Chevrolet vehicles, the company has extended the Chevrolet Pre-Owned Car Program called "Chevy OK" which is now operational at 41 locations across the country. It is also rapidly increasing its dealer and service network and plans to take it to 300 by the end of this year from the current 206 sales points and 200 authorized service outlets across the country so that the services are provided at the ever increasing customer's door-steps.

    Chevrolet recently celebrated seven years of its successful journey since its foray in the Indian market in 2003. To celebrate this important milestone and strengthen its ever increasing customer base, General Motors India has undertaken several initiatives to extend its value proposition and engage its valued customers. Launched in 2003, Chevrolet has become one of the most popular and the fastest growing automotive brands in the country, having sold over 3,00,000 cars in India. With a product portfolio that boasts of eight cars suiting everybody's pocket, Chevrolet is the second largest brand in terms of its portfolio size, bringing with it unmatched product quality and unparalleled performance to the Indian consumers.

    About General Motors India:
    General Motors India has completed 14 years of operation in India. GM India started its journey in 1996 and now offers products under the Chevrolet brand, which was introduced in India in 2003. Chevrolet had already emerged as one of the fastest growing automotive nameplates in India. GM India produces the Chevrolet Captiva, Chevrolet Optra, Chevrolet Cruze, Chevrolet Aveo, Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Beat and Chevrolet Tavera for sale in India and operates state-of-the-art manufacturing facilities in Halol, Gujarat and in Talegaon, Maharashtra.

    Media Contact:

    Edelman India
    Prerna Korla
    Prerna.korla ( @ ) edelman dot com
    +91 9717022726

    General Motors India
    Ashim Gupta - Deputy General Manager
    Ashim.gupta ( @ ) gm dot com
    +91 9958715553
    Web site:

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