invests in enhancing its customers' experience

Top Quote, a leading ecommerce clothing company focuses its investments on making customers happy. A major overhaul of its existing ecommerce portal will make international customers' experience an enjoyable one. End Quote
  • (1888PressRelease) November 09, 2015 -, a leading ecommerce company that sells Indian ethnic clothes globally, is delighted to announce the upcoming launch of its revamped online shopping portal. As a heavily customer-focused company, gives tremendous importance to customers' experience on its portal; be it a serious buyer, or a visitor who is just browsing. believes that providing high quality products and the best customer experience possible is key to its sustainability and growth.

    In its constant endeavor to improve this critical objective, the team targeted aspects of the website where visitors' experience could be enhanced. The first important aspect was the layout and navigation of the website, which the team wanted to make more intuitive. The second was the ability to see and avail relevant offers for each of the niche segments caters to. More importantly, the company wanted a robust and scalable website to make the entire purchase cycle efficient and convenient for its customers. The new website will also enable tracking of critical user metrics and the ability to analyze the multitude of data that is essential to understand visitors' behavior and enhance their online experience.

    The company decided to invest in the latest Magento ecommerce platform for its portal in order to fulfill these requirements. And after almost two months of development, is proud to announce the forthcoming launch of its upgraded portal in the first week of December 2015.

    With this new platform implementation the company will now be able to better serve its customers through:
    •A brand new, compatible website that is built with device-independent design that responds to the type of device that a user accesses the website with. No matter which device visitors use to access the website, their experience will be consistent and intuitive across mobile phones, tablets and desktop computers.

    •Seamless order tracking that integrates with's shipping partners' mainframe for immediate updates and custom notifications by email and SMS, at every phase of the shipping process. Status reporting for the custom tailoring option will also be integrated into the shipment tracking feature. This will give's customers clarity on when they can expect their garment(s) at their doorstep

    •Different people come to the website with different objectives, while some may come to the website to purchase suits for a special occasion, others are looking for a variety of clothes in a specific colour or theme, such as a couples' combo. The new website allows users the ability to search for what they are looking for based on their intent.

    •As these customers come from all over the world, it helps them to see prices of the products in their own currency. The webiste's Real Time Currency Conversion will enable international customers to select and order products on the website faster, and more efficiently

    • has had numerous customers who have ordered clothes from the website as gifts for friends and family, in the past. The new Gift Card section will enable users to send the recipient gift vouchers to allow them to select clothes of their choice

    About GlowIndian is an online Indian ethnic wear store that addresses the traditional apparel needs of the global Indian community. The promoters of the company have a cumulative experience of over 40 years in design, manufacture and retail sales of Indian ethnic attire. is a self-funded company that serves customers in almost 20 countries.

    Media Contact
    Praveen Singh
    Email: praveen ( @ ) glowindian dot com
    Phone: +91 9900 555558

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